Our Promise
Whether it’s creating a global event program for a blockbuster product launch, engaging your target HCPs or patients, or creating a compelling disease-state awareness engagement, there’s a level of specialized knowledge unique to healthcare communications. Driven by our passion for patients, Impact XM has that deep knowledge, experience, and creative talent to transform your science and therapies into compelling in-person and digital brand experiences for your key audiences.
Trusted by 1/3 of the top 20 life science companies in the world to craft end-to-end experiential marketing solutions for their business.
Impact XM Care Counter
*Estimated engaged brand impressions at congresses through external engagement, education, and exhibit visitors since 2000.
THE FACTS
client relationship
experience
experience
completed annually
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Our Clients
Building Transformative Stories
Our partnership with you can positively affect the lives of people worldwide.
Our well-crafted ideas and experiential solutions aspire to make a positive impact on the well-being of patients globally by advancing scientific engagement between healthcare practitioners and life science companies.
Recent Success Stories
We don’t just amplify your story, we make it come alive and turn attendees into advocates. It’s the “X” we solve for every day.
Approximately half of our company business is focused on designing and delivering creative solutions for medical device and pharmaceutical companies.
Cardiology
Diagnostics
Endocrinology
Gastroenterology
Hematology
Immunology
Infectious Disease
Medical Devices
Metabolic
Nephrology
Neurology
Oncology
Ophthalmology
Precision Medicine
Psychiatry
Radiology
Rare Disease
Respiratory
Vaccines
Women's Health
From a multi-therapy corporate program or global congress experiences to a product launch or consumer activation, we have the expertise to design, build, and manage live and virtual experiences that will differentiate your product message, deliver brand consistency, and uplift attendees. Gain access to nearly 700,000 sq. ft. of our dedicated production and asset management space crafted to best serve our clients and their audiences across the globe.
Strategy and Planning
Strategy is at the heart of every approach we take to a project, and with intelligent measurement tools and tactics we are dedicated to creating solutions that deliver on our client’s goals and objectives.
- Healthcare Event Portfolio and Planning
- Program Strategy and Experience Design
- Stakeholder Alignment and Workshops
- Congress and Exhibit Playbooks
- Measurement Strategy, and Reporting
- Digital Platforms and Technology
Congresses and Exhibits
As an extension of your team, Impact XM provides end-to-end congress support anywhere in world.
- Account, Strategy and Regulatory Management
- Experiential, Exhibit, and Environmental Design
- Graphic Design and Production
- Global Exhibit Program, Production, Deployment and Management
- Deployment and Management
- Congress Housing and External Engagement Logistics
- Measurement Strategy, Tech, and Reporting
Meetings and Conferences
With expertise in sales, leadership, user, and training meetings, our experienced staff will ensure the message is compelling and the details are flawlessly executed anywhere world-wide.
- Meetings, Strategy, Creative, and Design
- Speaker and Exhibit Staff Training
- Meeting Production Services
- Staging, AV, and Lighting
- Venue Sourcing and Negotiation
- Registration/Housing Management
- Executive/VIP Program
- Special Events
- Staff Management
- On-site Support
Patient and Consumer Activations
Our decades of experience successfully crafting memorable activations, experiences, and tours have enabled us to touch the lives of both patients and consumers to emotionally connected them to brands.
- Patient Advocacy Activations
- Disease Awareness Communications
- Consumer Product Trial Marketing
Digital Communications
Impact XM develops medical content that delivers complex concepts in simple and intuitive ways that drives interaction with your audiences.
- Content development: Pipeline, clinical trial, interactive programs & games, brand and medical video
- Format: Kiosk, large format video, mobile, VR/AR
- Omnichannel: Congress, meeting, web, app, social, email, field
- Engagement intelligence: Badge tech, KOL alert, customer IQ, real-time insight platform
Audience Engagement
Focused on engaging the hearts and minds of your audience of HCPs, patients, or employees through immersive and authentic brand experiences – no matter the setting – that will educate, motivate, and endure.
- HCP Traffic-Building Engagements
- Philanthropic Activations
- Interactive Experiences
- Technology Integration (AR, VR, and HoloLens)
- Digital Interactive Programs
- Scientific Comms and Experiences
Staff Performance Optimization
Your staff is the number 1 reason an HCP will remember your brand at a congress. Enhance your event performance by ensuring your staff will wow your HCPs.
- Staff planning
- Staff training
- External staff augmentation
- On-site congress staff management and coaching
- Engagement intelligence tech (KOL alert, customer IQ, real-time insight platform)
- Post-congress observations and recommendations
Measurement
Impact XM helps companies understand the impact of their congress performance on their business by uncovering insights and making recommendations that drive continuous improvement.
- Congress objectives & goal setting
- Measurement strategy and framework
- Traffic measurement technology
- Real-time measurement platform
- Benchmarking and program performance heatmap
- Strategic Insights & recommendations
Virtual Experiences
From virtual congresses to producing a hybrid meeting, our team of experts can partner with you to develop and execute the right solutions to keep you in front of your audience no matter where they prefer to connect.
- Comprehensive Virtual/Hybrid Congress and Meeting Strategy
- 2D and 3D Virtual Environment and Congress Hub Design
- Virtual Meeting Production
- HCP Engagement Concepts
Compelling Health Insights
For decades, Impact XM has been committed to investing in proprietary HCP research, crafting thought-provoking articles, and sharing themes from some of the latest congresses and events. Explore below our top insights as well as some of our recent pieces.
Top Ranking Insights
Recent Impact Health Insights
For more information and resources, please visit Impact Health Insights
Health Equity
Impact XM nurtures a culture of inclusion and belonging by bringing a range of perspectives to the table that fuels our creativity and strength, allowing us to provide optimal solutions for clients. As a diverse team of creatives, strategists, craftspeople, producers, and trusted partners, our people are at the core of everything we do. We believe in equity, inclusion and empowering our people to bring their full, authentic selves to work.
Sustainability
Impact XM understands sustainability is hard to achieve in our industry, but it is something we can all work towards through continuous improvement. By embracing the four-quadrant framework (Human, Social, Economic, Environmental), we are committed to driving sustainability by engaging our stakeholders, partners, and clients on sustainability issues, and making decisions that drive sustainable transformation.
Give Back
At Impact XM, one of our key philosophies is that we define ourselves by our actions. For this and many other reasons, we are passionate about giving back to our communities in a meaningful, impactful way. From stuffing backpacks for the Boys and Girls Club to unique events such as pulling a plane for the Special Olympics are action is driven by our employee’s passion to make an impact.
Crafting a Better World, Together
Healthcare professionals say they consider a company’s purpose, particularly how they are working to improve patient care, equity, and sustainability in decision making.