Our People

How the X well-crafted happens.

Our people are at the core of everything we do. We are a diverse team of creatives, strategists, craftspeople, producers, and trusted partners. However, our diversity goes beyond roles and responsibilities. We believe in equity, inclusion and empowering our people to bring their full, authentic selves to work. It is how we build our teams, cultivate leaders, and create a company that celebrates our employees.

Together, we are a proud, energetic group driven to create meaningful, shared experiences between brands and people.

See for yourself.

Our Team

What Unites Us

Our Values

Passion

is Paramount – We love what we do, take pride in doing it and celebrate what we accomplish.

ABC

Always Be CURIOUS – We explore the possibilities, discover innovative solutions, and learn from experience.

We>Me

Collaboration and transparent communication creates our best work.

Trust

is Earned – We are defined by our actions and held accountable to our co-workers, clients, and outcomes. 

Respect

is Given – We understand, acknowledge, and appreciate the perspective and actions of others.

Where We Draw The Line

71% Dogs Lovers

29% Cat Lovers

49% Play Air Guitar

51% Play Air Drums

47% Early Birds

53% Night Owls

56% Love Pancakes

44% Loves Waffles

59% Ninjas

41% Pirates

Our Leaders

Leaders need to have vision, be accountable and, most importantly, empower others to succeed. This is what our leadership aspire to every day.

Favorite Quote:
“If you want to make everyone happy, don’t be a leader. Sell ice-cream.” – Steve Jobs

What did you want to be when you grew up?
Believe it or not I wanted to be Waiter/Bartender – Always loved the fact they interacted with people all the time and that I got tips based on my service. Being around food a lot seemed very appealing too

Jared Pollacco​

Chief Executive Officer

Favorite Quote:
“Do Good and Good will come to you” ― Aman Mehndiratta

What did you want to be when you grew up?
Play for the New York Yankees

Mike Sandler ​

Vice President, Client Service​

Favorite Quote:
“Someone asked me, if I were stranded on a desert island what book would I bring: ‘How to Build a Boat.’” —Steven Wright

What did you want to be when you grew up?
College Professor

James C. Morris

Vice President, Client Service

Favorite Quote:
“Some people want it to happen, some wish it would happen, others make it happen.”  – Michael Jordan

What did you want to be when you grew up?
An Entertainer

Frank Verrilli

Vice President, New Business Development

Favorite Quote:
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

What did you want to be when you grew up?
Archaeologist

Matthew Grant

Vice President, Live + Digital Production & Technology

Favorite Quote:
“If you want your children to listen, try talking softly to someone else.” – Ann Landers

What did you want to be when you grew up?
Pediatrician

Heather Griffin

Vice President, Marketing

Favorite Quote:
“Creativity is intelligence having fun.” – Einstein

What did you want to be when you grew up?
NBA player

Erik McKinney

Vice President, Executive Creative Director

Favorite Quote:
“The way to get started is to quit talking and begin doing.” -Walt Disney

What did you want to be when you grew up?
Someone who is helping people and contributing positively to the world.

Kimberly Coakley

Director, Human Resources

Favorite Quote:

“There is no limit to what can be accomplished when no one cares who gets the credit.” ― John Wooden

What did you want to be when you grew up?
I wanted to play third base for the New York Mets.

Mike Bauman

Chief Financial Officer

Favorite Quote:

“Most people do not listen with the intent to understand; they listen with the intent to reply.”   ― Stephen Covey

What did you want to be when you grew up?
Architect

Stephen Mapes

Vice President, Healthcare Strategy & Planning

Favorite Quote:

“You miss one hundred percent of the shots you don’t take.”― Wayne Gretzky

What did you want to be when you grew up?
Every Canadian boy’s dream was to be an NHL hockey player and play for the Toronto Maple Leafs.

Chad Helmer

Vice President, Operations

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