X Close

What's your
top hat?

Acorda Therapeutics at AAN

  • Philadelphia
  • Exhibits & Trade Shows
  • Pharmaceutical/BioTech

Crafted to launch a brand

Acorda booth at AAN

Set a course to make a splash in an authentic fashion

When Acorda decided to debut its new medication at the American Academy of Neurology (AAN) expo, they knew they were setting a course for the company, and their success. Partnering with Impact XM was the start of that journey with a goal to attract and engage attendees within their exhibit.


A sail that helped a company take off

Impact XM designed and produced an eye-catching exhibit for the launch at AAN. The design was anchored by giant “sail” visible from across the exhibit hall that served as both brand icon and audience attractor. Within the 26.3’ -by-20’ area, we created a bespoke environment that boldly and confidently launched the brand to the entire show – exactly what a debut brand needs to do. 

Impact XM also carried that same thinking throughout the exhibit itself by creating a sculptural representation of the logo and incorporating precision lighting to create awareness and a welcoming ambience.

Once inside the exhibit, attendees were engaged with a quiz game to test their knowledge via product-centric questions displayed on two 80” LED screens. RFID technology interacted with touchscreens and interactive kiosks to create a personalized, interactive experience and empowered us to track the attendee journey for each participant.

Acorda booth at AAN
Acorda booth at AAN


The success of the experience at ANN garnered Acorda and Impact XM a Silver Stevie® Award for Exhibition Experience from the American Business Awards® for Brand & Experiences.

Employing dramatic design elements, lighting effects, and interactive experiences our exhibit educated attendees and empowered us to collect valuable information. In doing so, Impact XM and Acorda Therapeutics created a bridge that guided guests from curious to knowledgeable and helped set a course from brand debut to company success.

Event Gallery

Request a Proposal

file types: pdf, doc, docx, ppt, pptx

This form collects your information for follow up and will add you to our mailing list. You can unsubscribe or update your subscription preferences at any time. Check out our privacy policy for more details on how we protect and manage your data.