Our Story

Today, Impact XM is a full-service, experiential marketing agency with global reach. However, that wasn’t always the case. We began as Impact Unlimited, a small exhibit house in the middle of New Jersey started in 1973 before the term experiential marketing ever existed. Over the years, the industry evolved and so did we.

In 2015, we merged with Canadian experiential agency, Aura XM, to form Impact XM. Although we were two different companies, we were both committed to an important belief that shared experiences between a brand and an audience can make a real impact.

Since that day, our business, services, and global footprint have continued to grow. However, we have never forgotten that our success is rooted in being a trusted partner to our clients and delivering well-crafted solutions for their brands.