The pandemic has been the kryptonite of in-person medical congresses, emptying convention centers and mothballing exhibits. However, it has also incited creative destruction for a marketing channel almost as old as modern man.
Steve Mapes, SVP of Healthcare Strategy at Impact XM partnered with leading medical marketing publication, MM+M, to share how congresses are emerging as the SUPERCHANNEL for engaging with Health Care Professionals.
In our partner content, you will read:
- Key insights about the impact of virtual congresses
- Five compelling reasons to believe in the Congress SUPERCHANNEL
Download your copy today.