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The New State of the Union of Omnichannel

Good Medicine for Congresses?

The pandemic has been the kryptonite of in-person medical congresses, emptying convention centers and mothballing exhibits. However, it has also incited creative destruction for a marketing channel almost as old as modern man.

Steve Mapes, SVP of Healthcare Strategy at Impact XM partnered with leading medical marketing publication, MM+M, to share how congresses are emerging as the SUPERCHANNEL for engaging with Health Care Professionals.

In our partner content, you will read:

  • Key insights about the impact of virtual congresses
  • Five compelling reasons to believe in the Congress SUPERCHANNEL

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