Establish Markets and Engage with Customers
In today’s world, there is no shortage of scientific, medical, and technology companies. But in a sea of large established products and services, how does a new, small fish make waves through events – without being swallowed whole?
Think of Illumina and Moderna – in some cases, when a new technology is created, a new market is also created. What is the best way to communicate value and vision to potential thought leaders, collaborators, and customers to secure early adopters?
During this lively discussion, our panel of leaders from emerging life science companies will discuss the challenges and opportunities they face as disruptors in their fields and how events help them build their market and drive engagement with key customers.
- If you’re truly a disruptor, your market may not know they need you yet. Part of your event strategy should be taking the time to educate your market as part of the engagement process.
- To justify your investment, empower your sales team to begin outreach well before the event starts. This personalized approach will cut through the noise leading up to the conference and help to secure meetings before your team steps foot on the floor. They can also use happy hours or sit strategically at lunch to meet with these key customers.
- Approach congresses with a mix of sponsorship opportunities that best meet the audience at that event – from speaking sessions and exhibit presence to posters and private events.
- Feature partnerships/collaborators and your early adopters in your strategy. And if you can get those early adopters to mention you in their podium talks or at their posters, that will help amplify your message!
- Think through attending regional/national/global events based on the priorities of attendees and your business objectives.