For HCPs, Medical Affairs exhibits and congresses are crucial for uncovering the latest in their field and going further in-depth on the research, science and clinical trials that satisfy their desire to know “what’s next?” in the industry. With Impact XM’s experiential expertise and strategic guidance, you can engage more HCPs by better answering that question at your next exhibit.
In this download, you’ll discover:
- Qualitative research from focus groups with real physicians
- Statistics relevant to how HCPs navigate Medical Affairs exhibits
- Recommendations on exhibit best practices
- A breakdown of the most effective way to organize your exhibit
It’s everything you need to deconstruct your Medical Affairs exhibits and optimize them with the right information and content, making your exhibits a must-see for HCPs at congresses.
Step one: download your copy today.