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Charging Admission | A Conversation with James H. Gilmore

Table of Content

  1. Full Interview
  2. The Experience Economy, A Short Synopsis
  3. Digital in the Experiential World
  4. Your Number One Competitor
  5. the “Now”
  6. Dear CMO
  7. The Time-Starved World
  8. Charging Admission
  9. What’s Next in the Experience Economy?
  10. From FOMO to JOMO (How Brands Can Save Us)
  11. The Source Code to Experiences

About James H. Gilmore

James H Gilmore Headshot

As an author, speaker, professor, and advisor, James H. Gilmore has helped organizations around the world create innovative and valuable experiences for their customers. The Experience Economy, a book co-authored by Mr. Gilmore, provides a new perspective on ways to think about connecting with customers and securing their loyalty.
This book, now published in nineteen languages, has ignited an interest in experience design and experiential marketing that spans the globe. Featured in articles on business strategy and sought after by enterprises worldwide, James H. Gilmore provides organizations with an understanding of the experience economy and the effects it has on their operations.

Industry Impact Series

Throughout our Industry Impact series, Impact XM will explore thought provoking topics that effect how marketers form relationships with consumers. In this exclusive interview, Impact XM and James H. Gilmore, co-author of The Experience Economy, cover a variety of concepts relating to experiential marketing, the digital world, live events and more.

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