The show floor already offers enough distractions for attendees as companies vie for their attention. With technology, such as smartphones, creating more and more distractions every day, how is it that marketers can make time spent with them feel more valuable? Find out how in this clip from Impact XM’s interview with James H. Gilmore, co-author of the Experience Economy.
Throughout our Industry Impact series, Impact XM will explore thought provoking topics that effect how marketers form relationships with consumers. In this exclusive interview, Impact XM and James H. Gilmore, co-author of The Experience Economy, cover a variety of concepts relating to experiential marketing, the digital world, live events and more. To see each chapter, the full interview with James H. Gilmore, and plenty of bonus material, please input your information here for full access.