With the availability of technology to us today and the high demand by consumers, it is easy for marketers to fall into the age-old pitfall of just using technology for technology’s sake. In this clip from Impact XM’s interview with author James H. Gilmore, he offers his advice on how to not only digitize your experience, but also make it memorable.
Throughout our Industry Impact series, Impact XM will explore thought provoking topics that effect how marketers form relationships with consumers. In this exclusive interview, Impact XM and James H. Gilmore, co-author of The Experience Economy, cover a variety of concepts relating to experiential marketing, the digital world, live events and more. To see each chapter, the full interview with James H. Gilmore, and plenty of bonus material, please input your information here for full access.