Industry Impact Interview with James H. Gilmore Digital in the Experiential World

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With the availability of technology to us today and the high demand by consumers, it is easy for marketers to fall into the age-old pitfall of just using technology for technology’s sake. In this clip from Impact XM’s interview with author James H. Gilmore, he offers his advice on how to not only digitize your experience, but also make it memorable.

Throughout our Industry Impact series, Impact XM will explore thought provoking topics that effect how marketers form relationships with consumers. In this exclusive interview, Impact XM and James H. Gilmore, co-author of The Experience Economy, cover a variety of concepts relating to experiential marketing, the digital world, live events and more. To see each chapter, the full interview with James H. Gilmore, and plenty of bonus material, please input your information here for full access.

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This form collects your information for follow up and will add you to our mailing list. You can unsubscribe or update your subscription preferences at any time. Check out our privacy policy for more details on how we protect and manage your data.
This form collects your information for follow up and will add you to our mailing list. You can unsubscribe or update your subscription preferences at any time. Check out our privacy policy for more details on how we protect and manage your data.