For those who are new to the topic of The Experience Economy or need a quick refresher, author James H. Gilmore explains how this concept was ideated, why it should matter to every type of marketer, and what it means to experiential marketing as we know it today. From farming and factories to service and performance, see how our economy has progressed and what implications it has for our approaches to marketing.
Throughout our Industry Impact series, Impact XM will explore thought provoking topics that effect how marketers form relationships with consumers. In this exclusive interview, Impact XM and James H. Gilmore, co-author of The Experience Economy, cover a variety of concepts relating to experiential marketing, the digital world, live events and more. To see each chapter, the full interview with James H. Gilmore, and plenty of bonus material, please input your information here for full access.