The Experience Economy, co-authored by James H. Gilmore, is celebrating its 20th anniversary this year. In this clip from the full interview with Mr. Gilmore, he explains why he feels this piece can remain a source code for how to think about experiences.
Throughout our Industry Impact series, Impact XM will explore thought provoking topics that effect how marketers form relationships with consumers. In this exclusive interview, Impact XM and James H. Gilmore, co-author of The Experience Economy, cover a variety of concepts relating to experiential marketing, the digital world, live events and more. To see each chapter, the full interview with James H. Gilmore, and plenty of bonus material, please input your information here for full access.