Hisense at CES
- Las Vegas
- Exhibits & Trade Shows
- Consumer Electronics
Crafted to bring technology and a company to the big screen
Captivate the world
CES returned to Las Vegas in 2021, welcoming back over 40,000 eager attendees in person. It’s precisely why Hisense wanted to create a space that captured the attention and minds of some of the most influential voices in the tech industry.
The exhibit needed to captivate the audience, showcase Hisense’s brand, and feature key products across multiple business units. Hisense also wanted an experiential, outside-the-box solution that would strengthen and reinforce their position as a player in ULED, 8K, Smart Home to watch and connect with.
Hisense also tasked Impact XM with producing the Hisense press conference and staffing the entire exhibit with about 20 brand ambassadors.
An array and experience that simply stunned
Our design concept, A Playground for the Senses, created an experience that welcomed every attendee into the world of Hisense. With so many stories to tell, we created compelling, distinct exhibits within the exhibit including:
A dramatic and custom-designed hanging “Cube” enticed and invited event goers to the exhibit. It served as a beacon to showcase Hisense and their latest ULED TVs and the innovative technology they use inside of the products. Impact XM also created other features including a live camera operator recording and broadcasting to Hisense’s ULED Broadcast Quality monitor and vignettes highlighting Hisense’s 2022 World Cup sponsorship and partnership with online gaming personalities.
The Laser TV Area
Impact XM carefully created a booth and layout to organize Hisense’s 2 key products and to ensure visitors experienced these 2 areas. The ULED displays drew customers in at the most highly visible corner of the booth. Knowing this would be a draw, Impact XM made sure the Laser TV area was highly visible from the ULED experiences, and the positioning of the dual screen demo to bring and engage visitors through the booth. Large groups of attendees would gather in awe of its display because it was almost hard to believe it was a projection.
Here, Impact XM created a space and immersive environment for the Laser TVs. An alcove space was created without any indirect light interference. This planned, darkened display area allowed the products and displays to be the star. In the Alcove, the 120” Trichroma Laser TV display invited visitors to relax and feel at home as they took in the stunning display.
The Connected Life Experience
Seeing how all the technology comes together and impacts our lives was high on the list of ask. Together, Impact XM and Hisense partnered to create The Connected Life experience – a living space that integrated Hisense’s entire portfolio of smart home products.
Inside this living space, the Connected Life environment showcased a wide variety of appliances and demonstrated a fully connected home with kitchen, living, and laundry room environments. Fully functional and connected, a large monitor mirrored the hostess’s phone as she demonstrated how the connected home experience delivered on Hisense’s promise: to make life better through technology. This part of the exhibit was constantly filled with attendees going through the demo. Hisense mentioned it was their most successful Connected Life demo to date.
Hisense’s exhibit was named to Exhibitor Magazines Best of CES list, received a Platinum Award for Best Stand at a Technology Event from World Exhibition Stand Awards and placed Bronze in Event Marketer’s Experience Design and Technology Awards for Best Trade Show Exhibit 50’x50′ and Up.
As stunning as the displays were, we stunned the client as well. Impact XM managed and fabricated all 14,800 square feet of eye-catching exhibit space, and experiences in about 8 weeks. Extremely satisfied, Hisense mentioned that this build quality was the best they have ever had.