Evolution at ICE
- Barcelona
- Exhibits & Trade Shows
- Technology/Software/Digital
Crafting Moments That Come Alive
THE CHALLENGE
Stand Out Boldly
In a competitive trade show landscape like ICE, Evolution set out to do more than just make an impression—they aimed to solidify their position as the undisputed leader in live casino gaming. The challenge: design a future-forward exhibit that would captivate a highly discerning audience while delivering a seamless balance of brand storytelling, product demonstration, and business utility.
The goal was clear, transform the traditional tradeshow booth into an immersive showroom that showcased Evolution’s market-defining titles, including Monopoly Live and Gonzo’s Treasure Map, in a way that felt not just informative, but unforgettable. To achieve this, the experience needed to serve multiple stakeholders: prospective and existing online operators, affiliates, trade media, and investors. Each of these groups required a space that sparked engagement, fostered trust, and reflected Evolution’s ethos of bold innovation and superior product design.
THE SOLUTION
Experience-First Design
Impact XM brought Evolution’s vision to life through a radically reimagined booth experience rooted in immersive storytelling and design precision. Guided by the brand’s promise, “Where Great Games Come Alive,” the space turned engagement into immersion and visitors into participants.
A seamless fusion of physical and digital elements allowed attendees to step inside Evolution’s world. Interactive touchpoints, game-themed environments, augmented reality, and immersive soundscapes turned the booth into a live-action extension of the casino floor. Live presenters and hands-on demos brought the Live Casino to life, while AR experiences and digital integrations invited visitors to feel as though they were part of the action.
Every detail was intentionally designed to support both play and purpose. Multifunctional spaces transitioned effortlessly from immersive zones to high-end, soundproofed meeting areas—ensuring both engagement and business impact. The design aesthetic, inspired by luxury retail and modern art galleries, reflected the premium quality of Evolution’s product suite and positioned the brand well above the competition.
THE IMPACT
The Evolution booth delivered a show-stopping presence that captivated audiences and stakeholders alike. Throughout ICE, the space maintained a constant flow of engaged attendees, with immersive experiences in such high demand that lines formed to participate. The activation didn’t just draw attention, it sparked meaningful conversations, with the hospitality areas hosting countless strategic meetings and partnership discussions.
Investor and partner feedback highlighted the booth’s exceptional design, flawless execution, and brand alignment. Internal response was equally enthusiastic, with staff describing it as one of the most effective and energizing exhibits they’d ever been part of. Evolution’s Chief Product Officer captured the sentiment perfectly:
“This is the best stand I’ve ever seen!”
That success wasn’t just anecdotal, it was recognized at the highest level. The booth earned the Casino Innovation Award at ICE and was named a Silver Finalist in the Best Gaming or Esports Experience category at the 2025 Event Marketer Ex Awards. These accolades are a testament to the creative strategy, immersive execution, and brand-forward design that set Evolution apart.
By blending technology, storytelling, and personalization, the experience redefined what a tradeshow presence could be. Evolution didn’t just showcase its games, it created moments of awe, connection, and inspiration. The result? A new gold standard for live gaming activations and an unforgettable experience that proved, once again, why Evolution leads the way.
