WEYERHAEUSER AT IBS

Inspiration and imagination from the ground up.

The Impact XM team has partnered with Weyerhaeuser for over 18 years and it’s because of that partnership and brand understanding that we were able to create a design that told their brand’s story in a whole new light.

We researched trends, both large and small, that led to the creation of vision boards – these boards inspired our selections of materials, architecture, and finishes. Additionally, we crafted a story about their products from their very foundation through the distribution to their valued customers.

Impact XM also imagined and fabricated a “gallery of trees” featuring samples from Weyerhaeuser’s various product lines. We designed a hex carpet inlay representing the roots of the trees following the “forest ceiling”’s structural design. All elements worked together to create one cohesive living space.

Further immersion was facilitated by tablet stands that allowed visitors to access product directories and a private meeting space became a hub for more in-depth conversation.