National Sales and Product Launch Meeting
- Las Vegas
- Events, Meetings, & Conferences
- Pharmaceutical
The Art of War meets the Art of Sales.
THE CHALLENGE
Inspired to Launch
As a key part of the National Sales Meeting, this new product launch needed to maintain separate but related goals of aligning all departments to pursue a single strategy for the launch. As the turnkey event partner, Impact XM was tasked with developing a complete launch meeting solution that would inspire and prepare the field force while communicating authentic dialogue HCPs.
THE SOLUTION
A Lasting Impression
In order to galvanize the group for success, Impact XM based the approach on Sun Tzu’s “Art of War”, a guide to winning in a wise and sustained way. The power of Sun Tzu’s clarity and simplicity helped to elevate a clear strategy that would counter sales force anxiety when it comes to selling a new product.
By managing the entire event from initial strategy to content development and stage production, Impact XM was able to develop a cohesive meeting theme experience that incorporated elements of ancient Asian art with contemporary and sleek graphics. Unforgettable moments using traditional taiko drummers and multimedia left a lasting impact with the audience, helping the team remember and apply the right tactics in the right situation.
THE IMPACT
Overall, the target audience left the well-crafted meeting experience feeling well-informed and inspired to talk to HCPs about new product.
