MASTERCARD - INNOVATE CONFERENCE
- Multiple Cities
- Events, Meetings & Conferences
- Finance/Banking
Crafting Perfect Priceless Experiences
THE CHALLENGE
New Year, New Experience
As a long-term partner to Mastercard, Impact XM has been involved in the execution of their annual Mastercard Innovate event for more than five years. Hosted in a different city around the world each year, this internal event typically follows a major sponsorship asset in an effort to assemble all the six different boards together under one roof for individual meetings and focused presentations.
Acting as a strategic partner, Impact XM was not only responsible for the successful delivery and execution of the entire event, but we were also faced with the challenge of implementing a unique ‘priceless’ experience for the attendees at each event, reinforcing why the attendees continue to be Mastercard customers.
THE SOLUTION
A Priceless Experience
To incorporate a ‘priceless’ experience unique to each annual event and location, Impact XM was responsible for finding distinctive spaces and venues, vendors, and partners that would support the notion of a ‘priceless’ piece. In tandem with venue and vendor management, Impact XM also took on the unique task of understanding and interpreting local heritage and history surrounding each venue to better inform any cultural elements incorporated into this ‘priceless’ piece.
This level of sensitivity and consideration ensured that these ‘WOW’ moments at each event were treated with the utmost care and respect necessary to pay humble homage to the local culture. For example, the recent event in Tokyo featured the priceless performance by a local singer during dinner, while the previous event in San Francisco was hosted inside the MOMA – a priceless venue.
THE IMPACT
Overall, the priceless conference experience created for the audience of VIP guests was a complete immersion and embodiment of the Mastercard brand—from the venue to the performances. Due to the success of these events, Mastercard has continued to host these events in new locations around the globe and continues to invest in a new priceless experience year over year that reflects the local heritage and culture, leaving returning guests eager for the next event!
