Hisense At CES

An array and experience that simply stunned

Our design concept, A Playground for the Senses, created an experience that welcomed every attendee into the world of Hisense. With so many stories to tell, we created compelling, distinct exhibits within the exhibit including:

“The Cube”
A dramatic and custom-designed hanging “Cube” enticed and invited event goers to the exhibit. It served as a beacon to showcase Hisense and their latest ULED TVs and the innovative technology they use inside of the products. Impact XM also created other features including a live camera operator recording and broadcasting to Hisense’s ULED Broadcast Quality monitor and vignettes highlighting Hisense’s 2022 World Cup sponsorship and partnership with online gaming personalities.

 The Laser TV Area

Impact XM carefully created a booth and layout to organize Hisense’s 2 key products and to ensure visitors experienced these 2 areas. The ULED displays drew customers in at the most highly visible corner of the booth. Knowing this would be a draw, Impact XM made sure the Laser TV area was highly visible from the ULED experiences, and the positioning of the dual screen demo to bring and engage visitors through the booth. Large groups of attendees would gather in awe of its display because it was almost hard to believe it was a projection.

The “Alcove”
Here, Impact XM created a space and immersive environment for the Laser TVs. An alcove space was created without any indirect light interference. This planned, darkened display area allowed the products and displays to be the star. In the Alcove, the 120” Trichroma Laser TV display invited visitors to relax and feel at home as they took in the stunning display.

The Connected Life Experience
Seeing how all the technology comes together and impacts our lives was high on the list of ask. Together, Impact XM and Hisense partnered to create The Connected Life experience – a living space that integrated Hisense’s entire portfolio of smart home products.

Inside this living space, the Connected Life environment showcased a wide variety of appliances and demonstrated a fully connected home with kitchen, living, and laundry room environments. Fully functional and connected, a large monitor mirrored the hostess’s phone as she demonstrated how the connected home experience delivered on Hisense’s promise: to make life better through technology. This part of the exhibit was constantly filled with attendees going through the demo. Hisense mentioned it was their most successful Connected Life demo to date.