X Close

The Exhibit as Prototype | A Conversation with James H. Gilmore

Table of Content

  1. The Biggest Misconception 
  2. The Exhibit as Prototype
  3. Customer Sacrifice
  4. The Experience is the Marketing
  5. Work is Theater
  6. Personalization
  7. Theming and Experiences
  8. The Hospitality Model
  9. Lessons From Retail
  10. Transformations

About James H. Gilmore

James H Gilmore Headshot

As an author, speaker, professor, and advisor, James H. Gilmore has helped organizations around the world create innovative and valuable experiences for their customers. The Experience Economy, a book co-authored by Mr. Gilmore, provides a new perspective on ways to think about connecting with customers and securing their loyalty.
This book, now published in nineteen languages, has ignited an interest in experience design and experiential marketing that spans the globe. Featured in articles on business strategy and sought after by enterprises worldwide, James H. Gilmore provides organizations with an understanding of the experience economy and the effects it has on their operations.

Industry Impact Series

Throughout our Industry Impact series, Impact XM will explore thought provoking topics that effect how marketers form relationships with consumers. In this exclusive interview, Impact XM and James H. Gilmore, co-author of The Experience Economy, cover a variety of concepts relating to experiential marketing, the digital world, live events and more.

Request a Proposal

This form collects your information for follow up and will add you to our mailing list. You can unsubscribe or update your subscription preferences at any time. Check out our privacy policy for more details on how we protect and manage your data.