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salty locks at premiere beauty

  • Orlando
  • Exhibits & Trade Shows
  • Retail/CPG

Innovative Brand Experience, Impressive Results

THE CHALLENGE

Be original, ownable, and outstanding

Salty Locks is a start-up, premium hair extension company that was looking to make a big splash at the Premiere Beauty show. They wanted an endless summer vibe to showcase the fact that customers using Salty Locks can swim, surf, and sunbathe confidently and care-free.

It was essential that their debut showcased the quality of their products in a high-tactile way that spoke to the innovation and thoughtfulness of the product design without being overly fussy—effortless beach-vacation luxe was the catchphrase that captured the company’s goal.

THE SOLUTION

Inspired and imaginative

Impact XM designed an immersive environment that featured a combination of high-style creativity and a laid-back boho feel. Booth visitors were drawn in with eye-catching signage, and greeted in a salon-worthy main entrance where attendees could get their hair done.

Entering the booth, a fully interactive hair extension wall allowed customers to experience the product for themselves. A giant pink suitcase served as literal showcase and focal point, providing a memorable way to highlight inventory in a security-conscious way.

A retro VW bus provided an Instagram-perfect setting for a quick selfie bathed in lights made of glowing orbs designed to inspire thoughts of sandy sunsets. Potential customers were able to relax, meet with a rep, browse through the Salty Locks inventory, touch and explore a variety of choices, and leave with their order in hand.

THE IMPACT

Salty Locks was THE place to be. Like the Hamptons in June, attendees flocked to the booth to engage in this completely unique experience. Salty Locks was dubbed the “#1 Hair Extension Brand at Premiere Beauty 2022” by booth visitors, with hundreds—if not thousands—of photos and videos shared on social media in just 2 days of convention presence.

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