Johnson & Johnson at MedTech
- Anaheim
- Exhibits & Trade Shows
- Medical/Healthcare
Revolutionizing Rebranded Presence
THE CHALLENGE
Introducing a Modern Rebrand
The MedTech Conference stands as the leading global gathering for medical technology professionals. With this esteemed event as the backdrop, Johnson & Johnson set their sights on a successful introduction of their comprehensive company rebrand to attendees – their first new logo in over 130 years. To achieve this goal, they entrusted Impact XM with the challenge of devising a distinctive strategy to spotlight their transformation into a more modern look that reflects its sharpened focus on pharmaceuticals and medical devices.
THE SOLUTION
Crafting Booth Excellence
Impact XM developed a custom exhibit solution for Johnson & Johnson by intricately crafting a booth layout that featured a striking hanging mobile unit as its centerpiece. This dynamic feature served as a focal point, captivating attendees with a compelling display of Johnson & Johnson’s company statistics and diverse range of products.
Positioned as the largest structure on the show floor, Impact XM decided to incorporate cutout booth panels, which fostered an open and inviting atmosphere while still clearly defining Johnson & Johnson’s new brand through a modern aesthetic. Additionally, the booth layout was meticulously designed to accommodate ample seating, facilitating meaningful interactions between J&J representatives and event goers.
This thoughtful set up not only highlighted the essence of their new branding but also effectively communicated key messaging to attendees.
THE IMPACT
The impact of this immersive booth experience was profound, resonating not only with external audiences but also with Johnson & Johnson’s internal team. There was a continuous flow of engagement and the booth’s status as the show’s largest build undoubtedly generated a multitude of impressions, further solidifying Johnson & Johnson’s presence at Medtech. The overwhelmingly positive reception sparked discussions about utilizing the booth at future events, emphasizing its effectiveness in effectively representing the company’s rebranding efforts.
