Epic Games at GDC
- San Francisco
- Exhibits & Trade Shows
- Software & Gaming
The Ultimate Quest
THE CHALLENGE
Leveling Up at GDC
Epic Games set its sights on making a lasting impression at the eagerly awaited Game Developers Conference (GDC). Their vision: To merge two separate booths from the previous year into a single, unified space, seamlessly showcasing their remarkable software through an array of engaging gaming stations and demos.
In addition to this, they prioritized the creation of a smooth traffic flow within the booth, ensuring ample private meeting spaces were available to connect with key executives throughout the event. A primary theater stage was also a crucial inclusion for delivering impactful and informative keynote addresses highlighting recent innovations and product updates
To achieve these ambitious goals, Epic Games turned to Impact XM, seeking a solution that would not only distinguish them from the competition but also leave a lasting and memorable impression on avid attendees.
THE SOLUTION
Gaming Marvel Unleashed
Impact XM partnered with Creative Technology Group to ensure Epic Games would be the standout experience of the show. A cutting-edge double decker booth was meticulously designed to include sophisticated private meeting spaces on the upper level and dynamic gaming stations on the lower level, including a theater stage.
Stepping towards the exhibit, the first thing attendees spotted was the illuminated Epic Games logo, while the towering twin double decks included unique colorful lighting that enveloped the space in a vibrant aura of distinction and brilliance. To infuse the booth with warmth and brightness, wood treatments and light-colored walls were seamlessly integrated throughout the finishes of the booth structure.
Entertainment filled every corner of the booth engaging visitors at every turn with a variety of demos, content, and enticing merchandise giveaways. From immersive gaming experiences to interactive demonstrations, there was something for everyone. A towering llama crafted entirely out of LEGO served not only as a captivating focal point but also as a popular selfie spot, further amplifying Epic Games’ presence across social media.
THE IMPACT
In crafting this immersive and engaging experience, Epic Games successfully exceeded expectations, leaving a lasting mark on the Game Developers Conference, and solidifying their position as industry leaders in technological innovation and empowering creativity.
