As an author, speaker, professor, and advisor, James H. Gilmore has helped organizations around the world create innovative and valuable experiences for their customers. The Experience Economy, a book co-authored by Mr. Gilmore, provides a new perspective on ways to think about connecting with customers and securing their loyalty.
This book, now published in nineteen languages, has ignited an interest in experience design and experiential marketing that spans the globe. Featured in articles on business strategy and sought after by enterprises worldwide, James H. Gilmore provides organizations with an understanding of the experience economy and the effects it has on their operations.