FULL SESSION AGENDA

TUESDAY, June 15th  |  WEDNESDAY, June 16th

TUESDAY, JUNE 15TH

PRE-SHOW WARM-UP (10:30AM ET- 11:00AM ET)

KICK OFF YOUR DAY WITH AN ENERGIZING AND FUN PRE-SHOW


Join our hosts, Tia Streaty and Curtis Kingsley as we kick off the day with some insightful tips about the event and some fun music by DJ Duerell.

TUESDAY, JUNE 15TH

MAIN STAGE (11:00AM ET- 12:00PM ET)

WELCOME TO RETHINK 2021

JARED POLLACCO
President, Impact XM

To kick off the event, Jared Pollacco will introduce you to Rethink, share a reflection on the last year and a half and some inspiring words about the future of our industry.

Adam Grant Headshot

THINK AGAIN: THE POWER OF KNOWING WHAT YOU DON’T KNOW

ADAM GRANT


Organizational Psychologist, The Wharton School of Business; Bestselling Author; WorkLife, a TED Original Podcast

The past year has led us to rethink fundamental assumptions—where to work, how to manage remote culture and collaboration, whether to reimagine our strategy and our products or services. Yet too many leaders and employees are reacting to events instead of proactively looking for opportunities to think again. Organizational psychologist Adam Grant has spent the past decade studying this problem at organizations ranging from the NBA to Pixar to NASA, and he finds that the very skills that make us good at thinking and learning can make us worse at rethinking and unlearning. Building on his new book, Think Again—which has been called “a must-read” by Bill and Melinda Gates and “brilliant” by Nobel Prize winner Daniel Kahneman—Adam examines how we can update our own opinions, open other people’s minds, and build a learning organization in which people know what they don’t know and are eager to improve on the status quo. His eye-opening evidence and entertaining delivery will leave you determined to never again say “that’s the way we’ve always done it.”

THE CHANGE: HOW COVID-19 TRANSFORMED TOP BRANDS FOR THE NEW NORMAL


• Danielle Jennings Managing Director, Executive Services Global Public Affairs, Citi
• Bo Edwards Director, Marketing Strategy, US Oncology, GSK
• Trevór Laurence AVP, Experiential Marketing, AT&T Business
• Moderated by John Capano SVP, Client Development, Impact XM

 

As a follow up to Adam Grant’s keynote session about rethinking fundamental assumptions—where to work, how to manage remote culture and collaboration, whether to reimagine our strategy and our products or services, etc. this panel of event marketing experts will discuss how they reacted to Covid-19, how it was important to their growth and how their companies will adapt in the future when returning to live events.

TUESDAY, JUNE 15TH

BREAKOUT SESSIONS (12:00AM ET- 3:00PM ET)

12:00PM-12:30PM

HOW DO YOU ENGAGE AND IGNITE YOUR GLOBAL SALES FORCE IN A VIRTUAL ENVIRONMENT, WHILE UTILIZING INTERNAL RESOURCES?


• Lorre Crisswell VP, Group Account Director
• CaSaundra James Program Manager, Exhibits & Events, Intelsat

Do you feel like the digital world of events consumed you in 2020? Then once consume, still having to figure out how to keep your event calendar progressing while quickly moving from in-person to virtual events? Well, I survived, BUT then the dreaded question came…What are we going to do for the 2021 Global Sale Kickoff Meeting? Is everyone suffering from digital fatigue? Join in as I discuss how we created a virtual meeting for our global colleagues using ONLY the available company resources. The global sales team attended with the intention to listen and learn, be interactive and left feeling Ignited!

TRACK: RECONNECT

MARKETING VS. EVENTS WHO OWNS WHAT?

AMANDA YOUNG
Consulting Owner, Young Events

Event marketing and marketing overall need to come together. Events both in person and digital are a key channel for marketers, providing unique opportunities for customer connections. To fully bridge the gap, event data needs to interlock with the data from other marketing channels. This session will give event profs the frame work to have a conversation with marketing and build an event tech stack they can use to integrate to marketing tools across their programs.

TRACK: REDESIGN

HYBRID CONGRESSES AND HCP ENGAGEMENT – OPTIMIZING VIRTUAL AND LIVE FOR A MORE SEAMLESS EXPERIENCE


JAMES C. MORRIS
VP, Client Services, Impact XM

With the eventual return of face-to-face congresses – we can all shut down our virtual exhibits – right? According to HCPs, maybe not. Despite the excitement around the return to F2F congresses, research is telling us that HCPs will be more selective about which congresses they attend live, and virtual will remain an expected format for congresses. In this session, we’ll explore: How should we think about and prioritize our virtual presence in the new Hybrid environment? What value does a physical exhibit offer for a virtual presence? How do we optimize our presence to integrate both virtual and hybrid in a seamless strategy that aligns with HCPs needs?

TRACK: REINVENT

12:30PM-1:00PM

DEVELOPING A MULTICULTURAL MINDSET

MARCO LOPEZ
Integrated Marketing & Multicultural Lead, estudio consulting

Often Multicultural marketing becomes a silo or gets imbedded into larger teams, depending on where the pendulum shifts. Also, organizations continue to explore ways of building diverse teams, preparing to welcome a multicultural majority workforce reflective of the marketplace. Developing a Multicultural Mindset with tangible steps and frameworks can help today’s marketers to grow professionally, embrace, and welcome teammates and customers of diverse backgrounds, which has been proven to have an impact on the bottom line.

TRACK: RECONNECT

YOUR SECOND CHANCE AT A FIRST IMPRESSION


• Nate Siblock VP, Group Account Director, Impact XM
• Dustin Sparks ECD

With the pandemic disrupting face-to-face marketing, we will discuss the need to rethink your strategy and creative when planning your in-person events. Also, we will discuss why face-to-face can’t be replaced with virtual experiences and how companies can navigate the transition back to face-to-face.

TRACK: REDESIGN

REINVENT TO GROW; FINDING YOUR BUSINESS STRENGTHS FOR GROWTH

MELANIE REGO
President/Owner, Elevator Communication Inc.

As COVID-19 vaccines continue to roll out, people who have been stuck at home for the past year are eager to travel, go back to work, attend ball games and concerts and just have a change of scenery. Vaccine Passports are the answer to opening up as proof of vaccination or testing may be required for a number of activities which bring together large numbers of people.

TRACK: REINVENT

1:00PM-1:30PM

MASTER YOUR MIND…MASTER YOUR LIFE

JUDY HERSCH
Founder, Evolution Solutions

This talk is designed to introduce participants to cutting-edge tools for personal transformation using the neuroscience of change. This content is based on Dr. Joe Dispenza’s 25 years of research in neuroscience and epigenetics. By the end of the talk, you will be able to: • Engage your brain in new ways to make and sustain changes that could significantly improve your life, your team, and/or your organization. • Apply 2 models and 1 tool that are “brain hacks” for producing better results. • Challenge your current thinking patterns and unconscious habits to minimize stress and maximize your focus and productivity.

TRACK: RECONNECT

EXPERIENTIAL 3.0: POST-COVID NEW WORLD ORDER


JEANNE PROCOPE
Sr. Director, Conference Strategy, The American Institute of Architects

Events have traditionally been one of the best vehicles that companies can leverage to form great connections and secure their customers’ loyalty. Not much could compete with a great event. Then the world shut down with COVID and everyone lived exclusively online. Now we have a more distracted and time-starved audience that requires you to work exponentially harder to get their attention. To be relevant in a post-inoculation world, events will need to compete for customer’s time and attention. Netflix, the news, email, and Amazon are the ultimate behemoths to overcome. Events will have a much higher hill to climb to convince attendees to attend. Going back to business-as-usual equals guaranteed failure. Audiences will no longer tolerate proforma and ordinariness. Customers expect to consume compelling content on the go, engage in creative and magnetic experiences, and demand an authentic and inclusive community experience. Your sponsors will demand attractive, creative, and valuable lead generation opportunities. Your job will be to create a successful marriage of both sides to generate new revenue opportunities. Join this conversation to learn how you can bring value to your company and be a Rockstar to your customers, sponsors, and communities.

TRACK: REDESIGN

MEDICAL CONGRESSES 2025 AND EXPLORING THE EVENT HORIZON – JET PACKS AND FLOATING EXHIBITS?

STEVE MAPES
SVP, Strategy, Impact XM

Due to the pandemic, medical congresses and HCP information consumption methods have been vaulted into the future by years. At the beginning of 2020, we could have never anticipated how the congress world has been transformed. Looking to the future – now is the time to think about what congresses may look like in 5 years. In this session we’ll take the opportunity to explore what medical congresses could look like in the next 5 years. It probably won’t involve jet packs or floating exhibits, but based on trends, we’ll discuss some possibilities we probably haven’t considered at this point – and what that means to us for today and tomorrow.

TRACK: REINVENT

1:30PM-2:00PM

GETTING BACK TO IN-PERSON EVENTS. HOW AND WHEN?


MIKE LEAHY
VP, Sales, Informa Tech

In this session we will cover Informa Tech’s audience survey data that asked about event attendee sentiment on return to travel and in-person events (spoiler alert, its sooner than you think). We will review Informa’s industry-leading AllSecure set of standards and protocols in place for the return of events. Last, we will cover some tips and tricks on Hybrid events, which are here to stay.

TRACK: RECONNECT

SUPERCHARGING YOUR EVENTS THROUGH STRATEGIC GOAL SETTING


JULIET TRIPP
Chemical Watch Event Industry Coach | Deputy Head of Events

As the industry returns, we all need to ensure our events are delivering ROI, driving revenue and creating the most memorable of moments. Learn to leverage the powers of goal setting to transform and supercharge your event strategies in 2021 and beyond. Juliet will share her top tips, tricks, tools and trends to level up your event planning process and truly create impactful experiences.

TRACK: REDESIGN

REVVING UP FOR REVENUE GROWTH – UNLOCKING YOUR GROWTH ENGINE IN A POST COVID WORLD


MICHAEL ROSENBERG
CMO, Chief Outsiders

What are CMO’s thinking about and focusing on moving forward post COVID? Are they optimistic or pessimistic? What are the things CMO’s will be expected to manage better post Covid? What key capabilities will companies be looking for in Marketers moving forward? Get some key research based insights on what is going on in the mind of senior level marketers, strategies they are considering to unlock their growth engines and how you can leverage these trends.

TRACK: REINVENT

2:00PM-2:30PM

WHY REPRESENTATION MATTERS – ESPECIALLY, FOR WOMEN


SOHINI MITRA
VP, Experiential Services, Impact XM

It’s a known fact. Women are superstars. From a young, age our generation has been told we can have it all. But the truth is, it’s a lot of work to balance. It’s even harder when your voice is silenced because your are not represented when decisions that will impact you and your community are being made. It’s time to change that. Business around the globe are seeing the value of representation and not just in their financials, but in increased support from consumers who want to champion businesses with a social backbone.

TRACK: RECONNECT

CREATING IN-BOOTH EXPERIENCES THAT CONNECT CUSTOMERS AND BRANDS


HAILEY ROSENSTEIN
CMO, Crêpes à Latte

Experiential In-Booth Experiences in the New Normal. Hospitality serves as a unique engagement tool to help brands stand out from the crowd on the trade show floor. A strategic experiential hospitality program can further extend a brand message and leave clients with a relevant take away when they engage in your booth. Re-opening will allow designers and builders to incorporate new trends into a booth’s design and message that are not only COVID-Safe but are relevant to today’s audience.

TRACK: REDESIGN

REVITALIZING UNION STATION: CHANGING TRADITIONAL MINDSETS BEHIND EXPERIENTIAL MARKETING AND PUBLIC SPACES


JESSICA LEMIRE
Marketing Activations Manager, Union Station

Throughout this presentation, I’d love to address how experiential marketing has evolved in such a public and historical place, while creating meaningful interactions with commuters. What do commuter want to see? How can we elevate the sampling experience? I want to address the balance between client budgets, expectations and the City’s historical requirements.

TRACK: REINVENT

2:30PM-3:00PM

BRAVE NEW WORKPLACE – RECONNECTING TO COMPANY CULTURE IN A MULTI-MODAL WORKPLACE


RON KRAFT
CEO, Bonavox Group LLC DBA

Over the next 6-12 months, the movement to reopen offices and re-connect with employees will start with a trickle and turn into a flood. This movement promises to be multi-modal with some companies returning to the in-office model, others employing flexible schedules and reduced in-office frequency, and some staying with a fully remote workforce. As this future unfolds, how will companies reconnect with staff? How will employees regain the sense of workplace belonging that is so critical to loyalty? And what about new hires? A key question for leaders and managers is how do you make someone a good corporate citizen and a loyal part of the team in this new multi-model world. Join us as we explore various strategies for bringing your workforce together regardless of physical location or workplace modality.

TRACK: RECONNECT

MGM RESORTS RESHAPES THE FUTURE OF HEALTH & SAFETY FOR GROUP GATHERINGS


JOHN FLYNN
VP, Administration, MGM Resorts International

Las Vegas, “the entertainment capital of the world”, was never built to be shut down…and once the world did, we had to stop to rethink, redesign and rebuild what a safe environment would look like for large gatherings for conventions, entertainment, and for hotels that are the size of some small towns. This included collaborating with digital innovators, medical experts and evolvers to create a world that Las Vegas could reopen with confidence. Join me to hear the journey of my re-opening strategy and what the future entails for attending large events safely.

TRACK: REDESIGN

THE ROAD BACK TO LIVE: HOW A MUSIC FESTIVAL GAVE CUSTOMERS PERMISSIONS TO CRAVE “TOGETHER” AGAIN


KHALEED JUMA
Marketing Lead, Life is Beautiful

This year wasn’t about selling tickets. It was about helping connect with what they missed most – Together.

TRACK: REINVENT

TUESDAY, JUNE 15TH

INNOVATION SHOWCASE (3:00PM ET- 5:00PM ET)

Visit our innovation showcase to view product demos and see some of the most innovative technology and latest solutions.

AND MANY MORE

TUESDAY, JUNE 15TH


HAPPY HOURS (5:00PM ET- 6:00PM ET)


Join your peers for some great 1:1 networking or during one of our fun and engaging post-show happy hours.

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