Rethink 2021 Agenda - Impact XM

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    Full Session Agenda

    Full Session Agenda

    TUESDAY, June 15th

    Pre-Show Warm-Up (10:30am ET- 11:00am ET)

    Kick Off Your Day With an Energizing and Fun Pre-show

    Join our hosts, Tia Streaty and Curtis Kingsley as we kick off the day with some insightful tips about the event and some fun music by DJ Duerell.

    TUESDAY, June 15th

    Main Stage (11:00am ET- 12:00pm ET)

    Welcome to Rethink 2021

    Jared Pollacco

    President, Impact XM

    To kick off the event, Jared Pollacco will introduce you to Rethink, share a reflection on the last year and a half and some inspiring words about the future of our industry.

    Adam Grant Headshot

    Think Again: The Power of Knowing What You Don’t Know

    Adam Grant

    Organizational Psychologist, The Wharton School of Business; Bestselling Author; WorkLife, a TED Original Podcast

    The past year has led us to rethink fundamental assumptions—where to work, how to manage remote culture and collaboration, whether to reimagine our strategy and our products or services. Yet too many leaders and employees are reacting to events instead of proactively looking for opportunities to think again. Organizational psychologist Adam Grant has spent the past decade studying this problem at organizations ranging from the NBA to Pixar to NASA, and he finds that the very skills that make us good at thinking and learning can make us worse at rethinking and unlearning. Building on his new book, Think Again—which has been called “a must-read” by Bill and Melinda Gates and “brilliant” by Nobel Prize winner Daniel Kahneman—Adam examines how we can update our own opinions, open other people’s minds, and build a learning organization in which people know what they don’t know and are eager to improve on the status quo. His eye-opening evidence and entertaining delivery will leave you determined to never again say “that’s the way we’ve always done it.”

    The Change: How Covid-19 Transformed Top Brands for the New Normal

    Danielle Jennings Managing Director, Executive Services Global Public Affairs, Citi • Bo Edwards Director, Marketing Strategy, US Oncology, GSK • Trevór Laurence AVP, Experiential Marketing, AT&T Business • Moderated by John Capano SVP, Client Development, Impact XM

    As a follow up to Adam Grant’s keynote session about rethinking fundamental assumptions—where to work, how to manage remote culture and collaboration, whether to reimagine our strategy and our products or services, etc. this panel of event marketing experts will discuss how they reacted to Covid-19, how it was important to their growth and how their companies will adapt in the future when returning to live events.

    TUESDAY, June 15th

    Breakout Sessions (12:00am ET- 3:00pm ET)

    12:00pm-12:30pm

    How Do You Engage and Ignite Your Global Sales Force in a Virtual Environment, While Utilizing Internal Resources?

    Lorre Crisswell VP, Group Account Director • CaSaundra James Program Manager, Exhibits & Events, Intelsat

    Do you feel like the digital world of events consumed you in 2020? Then once consume, still having to figure out how to keep your event calendar progressing while quickly moving from in-person to virtual events? Well, I survived, BUT then the dreaded question came…What are we going to do for the 2021 Global Sale Kickoff Meeting? Is everyone suffering from digital fatigue? Join in as I discuss how we created a virtual meeting for our global colleagues using ONLY the available company resources. The global sales team attended with the intention to listen and learn, be interactive and left feeling Ignited!

    Track: RECONNECT

    Marketing vs. Events Who Owns What?

    Amanda Young

    Consulting Owner, Young Events

    Event marketing and marketing overall need to come together. Events both in person and digital are a key channel for marketers, providing unique opportunities for customer connections. To fully bridge the gap, event data needs to interlock with the data from other marketing channels. This session will give event profs the frame work to have a conversation with marketing and build an event tech stack they can use to integrate to marketing tools across their programs.

    Track: REDESIGN

    Hybrid Congresses and HCP Engagement – Optimizing Virtual and Live for a More Seamless Experience

    James C. Morris

    VP, Client Services, Impact XM

    With the eventual return of face-to-face congresses – we can all shut down our virtual exhibits – right? According to HCPs, maybe not. Despite the excitement around the return to F2F congresses, research is telling us that HCPs will be more selective about which congresses they attend live, and virtual will remain an expected format for congresses. In this session, we’ll explore: How should we think about and prioritize our virtual presence in the new Hybrid environment? What value does a physical exhibit offer for a virtual presence? How do we optimize our presence to integrate both virtual and hybrid in a seamless strategy that aligns with HCPs needs?

    Track: REINVENT

    12:30pm-1:00pm

    Developing a Multicultural Mindset

    Marco Lopez

    Integrated Marketing & Multicultural Lead, estudio consulting

    Often Multicultural marketing becomes a silo or gets imbedded into larger teams, depending on where the pendulum shifts. Also, organizations continue to explore ways of building diverse teams, preparing to welcome a multicultural majority workforce reflective of the marketplace. Developing a Multicultural Mindset with tangible steps and frameworks can help today’s marketers to grow professionally, embrace, and welcome teammates and customers of diverse backgrounds, which has been proven to have an impact on the bottom line.

    Track: RECONNECT

    Your Second Chance at a First Impression

    Nate Siblock VP, Group Account Director, Impact XM • Dustin Sparks  ECD

    With the pandemic disrupting face-to-face marketing, we will discuss the need to rethink your strategy and creative when planning your in-person events. Also, we will discuss why face-to-face can’t be replaced with virtual experiences and how companies can navigate the transition back to face-to-face.

    Track: REDESIGN

    ReInvent to Grow; Finding your Business Strengths for Growth

    Melanie Rego

    President/Owner, Elevator Communication Inc.

    As COVID-19 vaccines continue to roll out, people who have been stuck at home for the past year are eager to travel, go back to work, attend ball games and concerts and just have a change of scenery. Vaccine Passports are the answer to opening up as proof of vaccination or testing may be required for a number of activities which bring together large numbers of people.

    Track: REINVENT

    1:00pm-1:30pm

    Master Your Mind…Master Your Life

    Judy Hersch

    Founder,  Evolution Solutions

    This talk is designed to introduce participants to cutting-edge tools for personal transformation using the neuroscience of change. This content is based on Dr. Joe Dispenza’s 25 years of research in neuroscience and epigenetics. By the end of the talk, you will be able to: • Engage your brain in new ways to make and sustain changes that could significantly improve your life, your team, and/or your organization. • Apply 2 models and 1 tool that are “brain hacks” for producing better results. • Challenge your current thinking patterns and unconscious habits to minimize stress and maximize your focus and productivity.

    Track: RECONNECT

    Experiential 3.0: Post-COVID New World Order

    Jeanne Procope

    Sr. Director, Conference Strategy, The American Institute of Architects

    Events have traditionally been one of the best vehicles that companies can leverage to form great connections and secure their customers’ loyalty. Not much could compete with a great event. Then the world shut down with COVID and everyone lived exclusively online. Now we have a more distracted and time-starved audience that requires you to work exponentially harder to get their attention. To be relevant in a post-inoculation world, events will need to compete for customer’s time and attention. Netflix, the news, email, and Amazon are the ultimate behemoths to overcome. Events will have a much higher hill to climb to convince attendees to attend. Going back to business-as-usual equals guaranteed failure. Audiences will no longer tolerate proforma and ordinariness. Customers expect to consume compelling content on the go, engage in creative and magnetic experiences, and demand an authentic and inclusive community experience. Your sponsors will demand attractive, creative, and valuable lead generation opportunities. Your job will be to create a successful marriage of both sides to generate new revenue opportunities. Join this conversation to learn how you can bring value to your company and be a Rockstar to your customers, sponsors, and communities.

    Track: REDESIGN

    Medical Congresses 2025 and Exploring the Event Horizon – Jet Packs and Floating Exhibits?

    Steve Mapes

    SVP, Strategy, Impact XM

    Due to the pandemic, medical congresses and HCP information consumption methods have been vaulted into the future by years. At the beginning of 2020, we could have never anticipated how the congress world has been transformed. Looking to the future – now is the time to think about what congresses may look like in 5 years. In this session we’ll take the opportunity to explore what medical congresses could look like in the next 5 years. It probably won’t involve jet packs or floating exhibits, but based on trends, we’ll discuss some possibilities we probably haven’t considered at this point – and what that means to us for today and tomorrow.

    Track: REINVENT

    1:30pm-2:00pm

    Getting back to in-person events. How and When?

    Mike Leahy

    VP, Sales, Informa Tech

    In this session we will cover Informa Tech’s audience survey data that asked about event attendee sentiment on return to travel and in-person events (spoiler alert, its sooner than you think). We will review Informa’s industry-leading AllSecure set of standards and protocols in place for the return of events. Last, we will cover some tips and tricks on Hybrid events, which are here to stay.

    Track: RECONNECT

    Supercharging your Events Through Strategic Goal Setting

    Juliet Tripp

    Chemical Watch Event Industry Coach | Deputy Head of Events

    As the industry returns, we all need to ensure our events are delivering ROI, driving revenue and creating the most memorable of moments. Learn to leverage the powers of goal setting to transform and supercharge your event strategies in 2021 and beyond. Juliet will share her top tips, tricks, tools and trends to level up your event planning process and truly create impactful experiences.

    Track: REDESIGN

    Revving Up for Revenue Growth – Unlocking your Growth Engine in a Post Covid World

    Michael Rosenberg

    CMO, Chief Outsiders

    What are CMO’s thinking about and focusing on moving forward post COVID?  Are they optimistic or pessimistic?  What are the things CMO’s will be expected to manage better post Covid?  What key capabilities will companies be looking for in Marketers moving forward?  Get some key research based insights on what is going on in the mind of senior level marketers, strategies they are considering to unlock their growth engines and how you can leverage these trends.

    Track: REINVENT

    2:00pm-2:30pm

    Why Representation Matters – Especially, for Women

    Sohini Mitra

    VP, Experiential Services, Impact XM

    It’s a known fact. Women are superstars. From a young, age our generation has been told we can have it all. But the truth is, it’s a lot of work to balance. It’s even harder when your voice is silenced because your are not represented when decisions that will impact you and your community are being made. It’s time to change that. Business around the globe are seeing the value of representation and not just in their financials, but in increased support from consumers who want to champion businesses with a social backbone.

    Track: RECONNECT

    Creating In-Booth Experiences that Connect Customers and Brands

    Hailey Rosenstein

    CMO, Crêpes à Latte

    Experiential In-Booth Experiences in the New Normal. Hospitality serves as a unique engagement tool to help brands stand out from the crowd on the trade show floor. A strategic experiential hospitality program can further extend a brand message and leave clients with a relevant take away when they engage in your booth. Re-opening will allow designers and builders to incorporate new trends into a booth’s design and message that are not only COVID-Safe but are relevant to today’s audience.

    Track: REDESIGN

    Revitalizing Union Station: Changing Traditional Mindsets Behind Experiential Marketing and Public Spaces

    Jessica Lemire

    Marketing Activations Manager, Union Station

    Throughout this presentation, I’d love to address how experiential marketing has evolved in such a public and historical place, while creating meaningful interactions with commuters. What do commuter want to see? How can we elevate the sampling experience? I want to address the balance between client budgets, expectations and the City’s historical requirements.

    Track: REINVENT

    2:30pm-3:00pm

    Brave New Workplace – Reconnecting to Company Culture in a Multi-modal Workplace

    Ron Kraft

    CEO, Bonavox Group LLC DBA

    Over the next 6-12 months, the movement to reopen offices and re-connect with employees will start with a trickle and turn into a flood. This movement promises to be multi-modal with some companies returning to the in-office model, others employing flexible schedules and reduced in-office frequency, and some staying with a fully remote workforce. As this future unfolds, how will companies reconnect with staff? How will employees regain the sense of workplace belonging that is so critical to loyalty? And what about new hires? A key question for leaders and managers is how do you make someone a good corporate citizen and a loyal part of the team in this new multi-model world. Join us as we explore various strategies for bringing your workforce together regardless of physical location or workplace modality.

    Track: RECONNECT

    MGM Resorts Reshapes the Future of Health & Safety for Group Gatherings

    John Flynn

    VP, Administration, MGM Resorts International

    Las Vegas, “the entertainment capital of the world”, was never built to be shut down…and once the world did, we had to stop to rethink, redesign and rebuild what a safe environment would look like for large gatherings for conventions, entertainment, and for hotels that are the size of some small towns. This included collaborating with digital innovators, medical experts and evolvers to create a world that Las Vegas could reopen with confidence. Join me to hear the journey of my re-opening strategy and what the future entails for attending large events safely.

    Track: REDESIGN

    The Road Back to Live: How a Music Festival Gave Customers Permissions to Crave “Together” Again

    Khaleed Juma

    Marketing Lead, Life is Beautiful

    This year wasn’t about selling tickets. It was about helping connect with what they missed most – Together.

    Track: REINVENT

    TUESDAY, June 15th

    Innovation Showcase (3:00pm ET- 5:00pm ET)

    Visit our innovation showcase to view product demos and see some of the most innovative technology and latest solutions.

    And Many More

    TUESDAY, June 15th

    Happy Hours (5:00pm ET- 6:00pm ET)

    Join your peers for some great 1:1 networking or during one of our fun and engaging post-show happy hours.

    Chefinar

    Mixology

    Mentalist

    Wildcard Bingo

    Live DJ

    WEDNESDAY, June 16th

    Pre-Show Warm-Up (10:30am ET- 11:00am ET)

    Kick Off Your Day With an Energizing and Fun Pre-show

    Join our hosts, Tia Streaty and Curtis Kingsley as we kick off the day with some insightful tips about the event and some fun music by DJ Duerell.

    WEDNESDAY, June 16th

    Main Stage (11:00am ET- 12:00pm ET)

    Let’s Get Ready for Day 2!

    Jared Pollacco

    President, Impact XM

    It is time for another full day of insightful sessions and great networking with industry professionals. Jared Pollacco starts off Day 2 with a look back at some Day 1 highlights and gives us a peak at what to expect for the rest of Rethink 2021.

    Tiffani Bova Headshot

    The Great Reset

    Tiffani Bova

    Global Customer Growth and Innovation Evangelist, Salesforce

    As we learn from the times and think forward, there are a lot of actions we can take to ready ourselves, our businesses and our customers for growth. The great reset isn’t a new normal. It’s a shift in our mindset that pushes us to pause and reflect on the past, respond to the present, and rethink the future. What can we control? Our attitude. Our actions. What can we do together to get back to growth? Energize our teams. Set a clear direction. Get closer to our customers.

    Customer Experience: What’s Changed and Why It’s as Important as Ever for Businesses

    Kavin Schieferdecker SVP, Convention Division, PHLCVB • Marti Winer VP, MGM Event Production •  Moderated by Sohini Mitra VP, Experiential Services

    As a follow up to Tiffani Bova’s keynote session about the importance of pausing to reset and ready ourselves, our businesses and our customers for growth, this panel of top event marketing professional from a variety of industries will look back at the past year, comment about events today, and will discuss the future of events and how the customer experience will change.

    Wednesday, June 16th

    Breakout Sessions (12:00am ET- 3:00pm ET)

    12:00pm-12:30pm

    Let It Burn So You Can Rise

    Courtney Stanley

    Keynote Speaker & Event Emcee, Courtney Stanley Consulting, LLC

    We can’t always predict or control life’s curveballs, but we can decide how we’ll respond. Within life’s setbacks lie a silver lining: an opportunity to lean into the most incredible comeback – and growth – you could ever imagine. But first, you have to say goodbye to the things that weren’t meant for you. If you have been knocked around by one of life’s many plot twists and feel ready to start fresh, this Reflect+Reset motivational keynote will inspire you to look inward, take steps forward, and rewrite the next chapter of your story the way YOU want.

    Track: RECONNECT

    Can’t Touch This – 5 Solutions for the Touch-Free Event Experience

    Kevin Padden

    Executive Creative Director, Impact XM

    One of the most enduring tenets of events, touch is a key part of the brand experience. Most attendees can’t wait to return to face-to-face events, yet there is real apprehension around hygiene and what that means for interaction, specifically the notion of “touch.”  As marketers looking to immerse attendees in our brands through interaction, we need to innovate with technologies that actually create new touch-less opportunities to attract and engage attendees in memorable experiences, enhance opportunities to make information more portable and shareable – all while positioning your company as a leader in the “New Normal.” In this session, we’ll cover 5 technologies and sample applications such as gesture control, BYOD applications, voice control and others that not only deliver on a touch-free experience, but can actually drive better engagement with more impactful results.

    Track: REDESIGN

    Think Differently: Create a Strategic Attendee Journey to Maximize Success

    James Morris VP, Client Services, Impact XM • Kate Kloss Director, Experiential Marketing, Comcast Business

    Comcast Business’ exhibiting approach is a highly strategic business funnel that expertly leverages a mix of behavioral science and trending technology. The program draws and qualifies large numbers of attendees – then transitions those who are qualified into a branded environment where they experience relevant content. Leave ready to customize Comcast Business’ approach to your own program. Learn how Comcast Business: • Aligns its in-booth activities with its business goals • Financed its shift in approach by allocating its budget differently • Measures results.

    Track: REINVENT

    12:30pm-1:00pm

    Resiliency 101: How to Stay Happy and Healthy in a World of Fear and Uncertainty

    Rob Fletcher

    Director, Training, TeamBonding

    What is Resilience? It is the ability to bounce back amid stress, change, and challenging circumstances. Resiliency is the answer when we are asked to do more with less, and the rate of change and complexity accelerates. The good news is that resiliency is a skill that can be learned and improved with practice. Rob Fletcher, TeamBonding Director of Training, will help you learn what happens to the brain during uncertainty and how to get back to being calm and focused. You will explore simple, yet effective techniques to keep your body healthy through eating properly, movement and enough sleep. Each person will develop a plan unique to them and their strengths and situation

    Track: RECONNECT

    The “Next Normal” in Medical Congresses – New HCP Expectations, New Borders, New Formats

    John Buckley, Director, Convention Operations and Corporate Relations, Infectious Diseases Society of America • Stacy McManus, Strategic Business Initiatives, American Thoracic Society • Ken Riffert, Director – Expo, Promotions, & Industry Events, American College of Cardiology • Melissa Levy, Pharm. D., Director of Medical Engagement & Scientific Communications, GSK • Steve Mapes, SVP, Strategy, Impact XM

    Medical Congresses, as we know them, have been disrupted, impacting geographic domains, educational formats and HCP engagement.  As we look to the near future, what will the “Next Normal” be for congresses?  Join our panel discussion with industry experts to explore the answer to these questions and more: What have we learned from 2020 and how will these learnings inform our thinking and strategies for 2021 and beyond? In the COVID world, how are we evolving the experience to drive more engagement and satisfaction for both HCPs and sponsors? How will congress formats evolve and what are some of the new ideas being considered? What will the hybrid model really look like and what are keys to its success?

    Track: REDESIGN

    Visible Presents: Red Rocks Unpaused Reimagining Iconic Experiences for a Digital World

    Kirstie Rivard

    Head of Experiential, Visible Wireless

    When the world went on pause, Visible went to work. A longtime partner of their local Denver Arts and Venues and the Red Rocks Amphitheatre, Visible put their attention towards supporting the arts – an industry that was struggling considerably. They decided to change the narrative of 2020 and bring a concert crowd together in a way only they could, with Red Rocks Unpaused: a first-of-its-kind three-day music festival that digitally reimagined the iconic Red Rocks Amphitheatre. They secured chart-topping artists like Sam Hunt and Megan Thee Stallion to headline the interactive, livestream festival, during which viewers could shape the show from home – projecting messages of support onto the Red Rocks, triggering light animations, voting for encore songs and sending audio cheers to the performers. In the end, the award-winning concert attracted the largest attendance of any Red Rocks event ever. Not only did Visible bring to life a live music event at a time when such a task was unthinkable; they also set a new bar for what an interactive, buzzy, all-digital event could look like. After all – Visible is the first all-digital wireless carrier in the US, so they were the perfect company for the job. In this presentation, Visible’s Head of Experiential Kirstie Rivard will share key learnings and best practices for other brands looking to connect with customers on a deeper level – and as the world inevitably shifts to more virtual activations in the wake of COVID, attendees will learn how to replicate the magic of an in-person event online.

    Track: REINVENT

    1:00pm-1:30pm

    Becoming a Person of Influence

    Jason Hunt

    CEO, Eye Squared Leadership

    We all want to live lives that matter, but just how do we make a positive difference? Some believe that you must have an impressive title to do so, but that is a mistake. The best leaders recognize that no matter where you are in the organization, you have influence – and intentionally using that influence to make a positive difference makes you a leader. This is a highly engaging and powerful session on leadership, breaking this complicated subject down into four simple strategies of influence that work in person or virtually. Put these into place and ensure that you continue to grow your influence, no matter the working environment, so that you can continue to have an uncommon positive impact on those that you serve.

    Track: RECONNECT

    Centering Sustainability in the Post-Covid Event Sector

    Anna Abdelnoor

    Co-founder, Isla

    Getting to grips with sustainability and how to make meaningful choices can sometimes feel overwhelming. With the pandemic wreaking havoc on the industry, many of us just want to ‘get back to business’. But how can we learn from what the pandemic has taught us and carry this forward to create impactful and engaging experiences that consider and protect public AND planetary health?

    Track: REDESIGN

    Leveraging Virtual Events for Demand Generation

    Joe Scwinger, CEO, MeetingPlay • Michelle Bruno, Technical Marketing Writer | Technology Journalist | Publisher | Content Marketer, Bruno Group Signature Services

    Ever wanted to know how effective are virtual events for demand generation? Despite having to adapt their event strategy for the virtual channel, most corporate event marketers want the same outcomes from virtual events as they get from in-person events. MeetingPlay commissioned Corporate Event News to conduct research that revealed the top business objectives respondents hope to achieve from virtual events. Lead acquisition topped the list. When event marketers use virtual events as part of a carefully crafted demand-generation strategy, they create awareness of and interest in a company’s offerings and account for every touchpoint in the buyer’s journey. In this session, we’ll share guidance, supported by research, to help event marketers deliver highly measurable and effective virtual events.

    Track: REINVENT

    1:30pm-2:00pm

    Safe Exhibiting Practices

    Travis Stanton

    Editor, EXHIBITOR Magazine

    Even as COVID-19 fades into the history books, exhibitors will still need to consider how to keep staffers and booth visitors free of contagion. From design tweaks to disinfection tips, this session will focus on recommended strategies for keeping your booth as safe as possible at in-person trade shows and events.

    Track: RECONNECT

    Digital Marketing for B2B Virtual Events: What You Need to Know

    Francisco Lacayo

    VP, Partnerships, White Shark Media

    With the arrival of COVID-19, the B2B Events industry significantly changed. With most events now going virtual, it seems harder to gather the right crowd, and provide added value to potential customers. This is where digital marketing can come into play. The attendee journey has changed, and so should your marketing strategy. Virtual events provide limitless opportunities to enhance presentations and provide a unique experience to all attendees. With the right strategy, you can attract the right crowd, and leave a long lasting impression.

    Track: REDESIGN

    PointClickCare ‘s Virtual Kickoff and Discussion on General Event Program Challenges and Solutions

    Margorie Vyse, Director of Corporate Events, PointClickCare • Kelli Bentzinger, Business Development Manager, MeetingPlay • Sara Allain, Senior Account Director, Impact XM

    Join us to learn about PointClickCare’s successful Virtual Company Kickoff. Hear Margorie Vyse, Director, Corporate Events (PointClickCare) discuss the challenges experienced and the effects of the Pandemic on the Events program at PointClickCare; Kelli Bentzinger, Business Development Manager (MeetingPlay) will review how MeetingPlay has pivoted to meet the new virtual and hybrid event needs of MeetingPlay’s clients and partners; and, Sara Allain, Senior Account Director (Impact XM), will share how Impact XM partnered with MeetingPlay and PointClickCare to manage the successful Kickoff.

    Track: REINVENT

    2:00pm-2:30pm

    A Conversation: What is a Covid Passport and Why is it Necessary

    James Ram, President of MedCheks LLC • Dr. Afshin Beheshti, President of COV-IRT

    As COVID-19 vaccines continue to roll out, people who have been stuck at home for the past year are eager to travel, go back to work, attend ball games and concerts and just have a change of scenery. Vaccine Passports are the answer to opening up as proof of vaccination or testing may be required for a number of activities which bring together large numbers of people.

    Track: RECONNECT

    How Covid Saved the QR Code

    Tristan Fitzgerald

    Executive Creative Director, Impact XM

    With the pandemic disrupting face-to-face marketing, we will discuss the need to rethink your strategy and creative when planning your in-person events. Also, we will discuss why face-to-face can’t be replaced with virtual experiences and how companies can navigate the transition back to face-to-face.

    Track: REDESIGN

    Behind the Screen, Behind the Scenes: Virtual Event Lessons Learned

    Eric Commodore, Director, Meeting & Event Planning, NRECA • Kristin Wheeler, Meeting Program Manager, NRECA

    Based on our experiences over the last year, NRECA scratched everything we knew about our flagship event and restarted our virtual journey with strategy. Learn from our trip-ups and triumphs at each step of the planning process – from sourcing to marketing and logistics to content. See how we transformed our event – and what we knew —and presented a final product that’s all about a new ways of doing things.

    Track: REINVENT

    2:30pm-3:00pm

    Trapped with a Toddler

    Erik McKinney

    VP, ECD, Impact XM

    Surviving the terrible twos and a pandemic has taken its toll. Simultaneously, it has renewed my passion for what I do and inspired me to reimagine my approach moving forward. This has been an adventure filled with pain, passion and perspective. A journey co-piloted by my young son who never hesitated to inflict or inspire those things on me without warning.

    Track: RECONNECT

    The Great Hospitality Reset: Hotels Post Covid

    Kathryn Potter, President, KCP Media • Lorre Crisswell, VP, Group Account Director, Impact XM

    In the face of the biggest global crisis to bring travel to a virtual standstill, hotels are rethinking every aspect of their operations and reimagining the guest experience. Hotels are looking to strike the right balance between self-service technology and the need to deliver the traditional personal touch and interactions. And they are reevaluating what is integral to the guest experience through the lens of social distancing, capacity control, and cleanliness. Learn what hotels are doing to get back to business – and avoid the PR disaster of becoming superspreaders at your event.

    Track: REDESIGN

    Forecasting the Future of Marketing

    John Capano

    SVP, Client Development, Impact XM

    John Capano will speak on key market and cultural trends and how they are impacting brands and marketing today and into the future. An interesting and engaging look at how changes in our demographics, politics, culture and technology are driving advances in marketing strategy and tactics.

    Track: REINVENT

    Closing Remarks

    Closing Remarks and Beyond

    Jared Pollacco

    President, Impact XM

    As Rethink 2021 comes to a close, Jared Pollacco will share his sentiments from the event and an inspiring message for the future of our industry.

    WEDNESDAY, June 16th

    Innovation Showcase (3:00pm ET- 5:00pm ET)

    Visit our innovation showcase to view product demos and see some of the most innovative technology and latest solutions.

    And Many More

    WEDNESDAY, June 16th

    Happy Hours (5:00pm ET- 6:00pm ET)

    Join your peers for some great 1:1 networking or during one of our fun and engaging post-show happy hours.

    Chefinar

    Mixology

    Improv

    Trivia

    Live DJ


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