Navigating any business through the twists and turns of the pandemic is not easy, especially for businesses traditionally dependent on in-person conferences and exhibitions. Some might say the task is next to impossible. However, those naysayers haven’t met Hailey Rosenstein, Founder and Chief Marketing Officer of Crépes Á Latte. As Experiential Experts quickly found out, quitting is not in Rosenstein’s vocabulary, and the word ‘challenge’ is often met with solution innovation.
Slowly but surely, businesses are returning to live events and shows, but how did Rosenstein get her organization through the tough stretches of the pandemic when live events went virtual seemingly overnight?
“What a unique challenge,” Rosenstein said. “It was about 2-3 weeks into our COVID pause… where I said, ‘My goodness. Our brand is positivity and about shared experiences with food and beverage. What if we found items with a positive brand name and utilized our graphics team to make branded snack boxes for virtual meetings?’
Rosenstein’s idea proved any challenge is surmountable when positivity, resourcefulness, and innovation are part of the recipe.
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