Live events are back in full force and organizations need to re-evaluate their importance to the marketing mix. That’s why it’s critical to have a solid event performance plan in place.
So, how can your team provide quantifiable data that proves an investment is yielding measurable returns? In this interview, Mike Sandler shares his insights on how to audit your event marketing efforts and the benefits of them.
In this interview, Mike will answer the following questions and much more:
- Why are event audits important?
- What sort of lessons can you learn from auditing your event marketing?
- How can audiences of these audits incorporate KPIs into their event channel?
Get access to the full interview today.