Welcome to our comprehensive trade show content bundle focused on, meticulously curated to empower trade show and event professionals with the latest research and trends. At Impact XM, we love sharing our expertise and insights with avid followers like you. In our trade show bundle, you can dive into our in-depth reports on major themes at some of the biggest events supported by our in-person observations and recent market research. Furthermore, we have some innovative insights and ideas in our Spotlight on “Optimizing Audience Engagement” along with our future outlook on Experiential Marketing.
These resources, created by Impact XM, are designed to elevate your sustainable event planning and execution to new heights. Download now and stay ahead in the dynamic world of events.
Case Study: Five 9
This panel of event marketing experts will take a deeper look into how to determine what events or experiences best align with your customers and brand, what are the metrics you should be tracking to prove your ROI, and how you can think creatively to make your brand activation a must-see experience.
Themes Report: NAB 2024
After scanning a broad range of social, brand and technology trends, Impact XM has identified top experiential marketing trends that will enable marketers to create experiences that will bring out the humanity in brands to connect at deeper and more meaningful levels with customers at events in 2023 and beyond.
Themes Report: SXSW 2024
This guide will equip you with the fundamental knowledge you need to get into event marketing and leverage it effectively for your company’s marketing plan.
Spotlight: Optimizing Audience Engagement
Effective executive engagements are pivotal for driving organizational success, yet they come with a unique set of challenges. Join our experts, as they guide you through the fundamentals of executive engagements.
Spotlight: Experiential Marketing Outlook
The key themes in this Spotlight are important, much-needed remedies to the tough few years we have had recently. They have revealed themselves in fashion, beauty, tech, and even banking.
Blog: Experiences That Stand the Test of Time
Impact XM embraced the role as the ‘one agency’ partner for Sunbelt Rentals, tasked with orchestrating a seamless 4,500-person event experience that encapsulates the essence of Sunbelt’s culture at every touchpoint—from pre-event preparations to onsite engagements and post-event reflections.
