xBI™
Better events
Better results
What is xBI?™
xBI™ (Experiential Business Intelligence) is Impact XM’s bespoke experience that delivers an annual portfolio-level service focused on driving success across an entire event and experiential marketing portfolio. xBI includes well-grounded strategy, unified data sources, detailed reporting with dynamic analytics, using Microsoft’s PowerBI, and insight-based recommendations. Pairs well with intelligent engagements solutions using XM-IQ.
How does xBI work?
EXPERIENTIAL STRATEGY
Our technologists and data experts enable deep analysis
UNIFIED DATA
Our technologists and data experts enable deep analysis
IMPACT ASSESSMENT
Our strategists and data experts deliver actionable insights
Wish you were collecting data at your events?
Not collecting data?
Get ahead of the process by integrating intelligent engagement solutions into your event marketing strategy using XMIQ. By incorporating smart engagement strategies beyond a standard badge scan—such as event registration, giveaway contests, or gated content—you will gather rich and relevant data that can continuously improve your strategy and success in the future.
Wish you knew what to do with the data from your events?
What does it mean?
Let the xBI platform and team crunch the numbers for you so you can focus on the deep analysis of your data through only the most intelligent insights in our Impact Assessment Reports. Based on your outlined objectives and goals, our analysis is informative, relevant, and actionable.
Wish you could get more out of your current data?
Looking for more?
Maximize the potential of your data through custom dashboards and reporting that allow you to segment and personalize the valuable relationships you nurture with your attendees and customers. Your data could unlock the potential for new revenue and business opportunities.
Top 4 Benefits
Drive continuous improvement
Discover breakthrough insights
Identify new revenue and business opportunities
Our Strategists create the strategic foundation for success
