TYR and Impact XM teamed up to create an epic retail experience at the US Swim Trials. Highlighting TYR sponsored athletes, the retail environment was a focal point of the two week-long swim trials, giving customers the opportunity to support their favorite swimmers.
The large entryways framed with images of TYR sponsored athletes welcomed visitors. The LED wall showcased videos of the TYR sponsored swimmers in action. The team installed multiple retail merchandising areas and displays, hung signage, and created engaging photo/selfie areas.