Polar Drive-Thru Experience

  • Toronto, Ontario
  • Polar Drive-Thru Experience
  • Marketing/Event Agency

Multi-level immersive drive-thru experience.

Top services provided:
STRATEGY & CREATIVE
Client Service & Event Production
Fabrication & Logistics
Analytics & Measurement
THE CHALLENGE

During the midst of a Pandemic, we partnered with The Concierge Club to create a one-of-a-kind multi-level holiday indoor/outdoor drive-thru experience for the local families in Toronto, Canada.

THE SOLUTION

Working with the Pearson Airport, the team in less than 5 weeks transformed an unused parking garage into an immersive drive-thru experience that consisted of 3 themed décor floors and 4 light tunnels all tied together with festive music.

Each level of the experience was designed in different themes. Level 1 consisted of white flock Christmas trees, white lights, and white larger than life holiday décor. Level 2, consisted of green Christmas trees, nut crackers, and included a live Santa available for photos with his full-size sleigh. Level 3, hosted spectacular gold accents and included warm lighting throughout.

Starting with an immersive light tunnel that included more than 142,000 twinkling lights to ending with a meeting with Santa and catching the Grinch trying to steal a Lamborghini children and families were delighted with the experience.

THE IMPACT

The month-long event welcome more than 120,000 visitors and received over 2,400 positive comments and reviews.

Event Gallery