Polar Drive-Thru Experience
- Toronto, Ontario
- Polar Drive-Thru Experience
- Marketing/Event Agency
Multi-level immersive drive-thru experience.
STRATEGY & CREATIVE
- Marketing Research & Competitive Analysis
- Audience Research & Segmentation
- Portfolio Planning & Program Strategy
- Social Media Strategy
- Experiential Design & Storytelling
- Branding, Theming & Messaging Design
- Environmental & Exhibit Design (3D)
- Graphic Design (2D)
Client Service & Event Production
- Trade Show, Event, Activation, and Program Management
- Live Production & Staging
- Multimedia & Technology / AV Support
- Housing Accommodations & Registration Services
- On-Site Account Management Supervision
- Installation & Dismantle Labor
Fabrication & Logistics
- Fabrication & Refurb
- Rental Systems
- Show Services
- AutoCAD Detailing
- Graphics / Print Production
- Warehousing & Asset Storage
- Logistics & Transportation
Analytics & Measurement
- Attendee Traffic Analytics
- Attendee & Sponsor Surveys / Feedback
- Event Performance Audits
- ROI Measurement & Tracking
THE CHALLENGE
During the midst of a Pandemic, we partnered with The Concierge Club to create a one-of-a-kind multi-level holiday indoor/outdoor drive-thru experience for the local families in Toronto, Canada.
THE SOLUTION
Working with the Pearson Airport, the team in less than 5 weeks transformed an unused parking garage into an immersive drive-thru experience that consisted of 3 themed décor floors and 4 light tunnels all tied together with festive music.
Each level of the experience was designed in different themes. Level 1 consisted of white flock Christmas trees, white lights, and white larger than life holiday décor. Level 2, consisted of green Christmas trees, nut crackers, and included a live Santa available for photos with his full-size sleigh. Level 3, hosted spectacular gold accents and included warm lighting throughout.
Starting with an immersive light tunnel that included more than 142,000 twinkling lights to ending with a meeting with Santa and catching the Grinch trying to steal a Lamborghini children and families were delighted with the experience.
THE IMPACT
The month-long event welcome more than 120,000 visitors and received over 2,400 positive comments and reviews.
