NextGen At HIMSS
- Orlando, Florida
A forward-thinking design for a forward-thinking company.
Since 1974, NextGen Healthcare has been on a mission to empower ambulatory practices with innovative health IT solutions. They are now the leading healthcare solution providers helping clients achieve clinical, operational, and financial success with their integrated technology and services platform.
NextGen was a new client for Impact XM and the challenge they set upon us was to create a brand new design for the HIMSS conference, the design needed to be on brand and in line with competitors. NextGen required the booth to be open, inviting, eye-catching, and it needed to represent their focus on technology.
We created a bright, modern design that focused on the company’s main logo and elements. The architectural forms for all elements within the booth were derived from NextGen’s brand to create an immersive, branded environment.
Lighting was an integral part of the design to accentuate the overall architecture. We incorporated incredible blue accent lighting throughout the booth, a standout main archway with LED lighting that attendees would walk through, along with a multi-level hexagonal hanging sign.
Plenty of comfortable seating was available throughout and interactive screens were placed all over the booth where prospective clients could learn more about NextGen. The demos within the booth were modular and worked as both stand-up demos and a seated communal table with minor modifications.
Attendees also had the ability to scan a QR code where they could enter to win a custom pair of Nikes.
The NextGen team was very happy with the overall result from the show. The booth saw a lot of foot traffic and they were able to spread their main message to all event goers at HIMSS.