Navy SEAL Foundation – Evening of Tribute Event
- Multiple Cities
- Events, Meetings & Conferences
- Government/Military
Crafting An Evening to Remember
THE CHALLENGE
Educating through Emotion
To help expand their audience and increase top-of-mind awareness with younger families, the Navy SEAL Foundation worked directly with Impact XM to craft a series of events that would educate and inspire their audience. Handling everything from A to Z, Impact XM served as the dedicated event partner and took care of every element and touch point—from invitations and venue selection to staging and staffing for registration.
The biggest challenge that Impact XM faced was bringing in an emotional element that would tug on the heartstrings of the guests and further reinforce how the foundation can help them to cope with issues like PTSD or chemical damage.
THE SOLUTION
Emotional Engagements
Based in two different cities, both events in Denver and Hawaii were hosted in an airplane hangar which offered a unique and unexpected venue that was relatable and comforting for guests. Several speakers and veterans were brought in to present and share their experiences with the audience, which established the emotional influence behind the Evening of Tribute. An unexpected paratrooper performance delivered a surprising ‘wow’ moment to guests during cocktail hour which signalled the start of dinner.
THE IMPACT
Raising over one million dollars for the foundation each year, the Evening of Tribute events were a major success for the Navy SEAL Foundation. These events turned out to be fun and inspiring experiences for guests, bringing no shortage of smiles and tears to guests’ faces. The success of the Evening of Tribute event series led directly to a larger development in their national fundraising initiative while the relationship between Impact XM and the foundation has grown healthily due to the success of these events, leading to newer and larger projects
