Longeviti at CNS
- Austin
- Exhibits & Trade Shows
- Medical Device
Crafted to stand out head and shoulders above the rest
“This looks so incredible! You guys are truly the best!! Everyone is so stunned over our booth and won’t stop talking about it – we’re even getting meetings just because our booth is so impressive”
– Marketing Associate @ Longeviti
THE CHALLENGE
Be unique, original, and visible
As a first-time exhibitor and medical device startup, Longeviti Neuro Solutions wanted to be seen in a sea of well-known industry names while at the Congress of Neurological Surgeons (CNS). They wanted to showcase and promote their revolutionary product, ClearFit, which allows Neurosurgeons to ultrasound patients’ skulls without the need of being in the office. Longeviti wanted to quickly grab the attention of Health Care Professionals (HCPs) to generate interest and ultimately schedule demos.
THE SOLUTION
A first-time brand story, inside and out
Impact XM designed a unique booth that told a story in a matter of seconds. This booth not only visually displayed the company’s area of expertise, but it also invited attendees to experience the technology with hands-on demos using “phantom skulls” and connected ultrasound devices. Being the only exhibit on the show floor with a second level, Impact XM created spaces for various uses, from demo stations to reserved areas for more in-depth demos and conversations.
Together all these elements came together to not only visualize the company but also bring awareness to its overarching messaging of “A Clear Advancement.”
THE IMPACT
Longeviti’s exhibit was awarded a Bronze Stevie® for Marketing Campaign of the Year – Healthcare – Disease Education & Awareness from the 20th annual American Business Awards, received a Platinum Award for Best Stand at a Healthcare Event from World Exhibition Stand Awards and placed Silver in Event Marketer’s Experience Design and Technology Award for Best Trade Show Exhibit 50’x50′ and Under.
Given that CNS 2021 was Longeviti’s debut to HCPs that were unfamiliar with their brand and product, Impact XM embraced the need for the company to be seen. Standing front and center in the exhibit hall, HCPs flocked to the two-story inventive exhibit and were so intrigued by the stunning design presence they immediately scheduled meetings with the team because they “had to learn more about what Longeviti does.”
- Audience Research & Segmentation
- Portfolio Planning & Program Strategy
- Social Media Strategy
- Lead Generation & Traffic Building
- Experiential Design & Storytelling
- Branding, Theming & Messaging Design
- Environmental & Exhibit Design (3D)
- Graphic Design (2D)
- Trade Show, Event, Activation, and Program Management
- Multimedia & Technology / AV Support
- On-Site Account Management Supervision
- Installation & Dismantle Labor
- Fabrication & Refurb
- Rental Systems
- Show Services
- AutoCAD Detailing
- Graphics / Print Production
- Warehousing & Asset Storage
- Logistics & Transportation
