For Jersey Mike’s Subs presence at ICSC RECon, Impact XM created an experience on the show floor that transported attendees right into one of their nationwide locations. With new branding rolling out across the country, Impact XM took Jersey Mike’s existing exhibit and updated the look and feel to reflect their rebranding and pay homage to where it all got started. Project highlights include a full graphic design update and refurbishment of their existing exhibit, as well as the addition of a larger storage area and two conference rooms.