Pfizer-Merck turned to Impact XM for a strong presence representing their new treatment, Bavencio, at ASCO. Bavencio needed a visually arresting show-stopper, and they found it in Impact XM’s unique LED Cube solution.
Consisting of four sides of shifting LED screens, the cube was eye-catching and evoked a significant visual introduction to the new brand. Impact XM designed the rest of the booth around the new brand’s colors and features, ensuring the shape of the overall space was evocative of the brand itself.
