In order to connect AT&T Business with their target audience despite the unprecedented challenges of the pandemic, Impact XM created a highly immersive all virtual experience Hub.
With scenario-based storytelling that places content in its natural environment, attendees are able to experience real world examples to better explain the use cases of AT&T’s offerings.
With nine business verticals that all needed their own representation, the Virtual Hub became the home for all of the virtual experiences that AT&T Business had to offer and a single point of contact for the various verticals.
Not only does the Virtual Hub host a number of 360-degree virtual exhibits, it is the destination for webinar theaters, virtual advisory councils, briefing centers, and multiple layers of interactive content.
The entire experience reinvented a new pathway to current and prospective clients in a robust and profound way. This dynamic virtual environment has become a valuable tool for connecting with clients beyond live events.
