AT&T Business Summit

AT&T Business Summit

  • Dallas, TX
  • AT&T Business
  • Technology

Seamless solutions for an innovative experience.

Top services provided:
STRATEGY & CREATIVE
  • Portfolio Planning & Program Strategy
  • Experiential Design & Storytelling
  • Branding, Theming & Messaging Design
  • Digital Content, Multimedia Interactives & Engagements
  • Environmental & Exhibit Design (3D)
  • Graphic Design (2D)
Client Service & Event Production
Fabrication & Logistics
THE CHALLENGE

To produce a world class proprietary event for one of the world’s best known and most innovative brands that delivers on the promise of AT&T, showcasing a range of AT&T business units and driving business success.

THE SOLUTION

The AT&T Business Summit is a once-per-year B2B-focused event, hosted by AT&T at the Kay Bailey Hutchinson Convention Center and AT&T Stadium in Dallas, featuring a virtual take-over of downtown Dallas, over 50 thought leadership session, 100 sponsors and such speakers like Michelle Obama, Condoleezza Rice and Anderson Cooper. Impact XM was charged with designing and delivering the event for over 4,000 of AT&T’s most senior leaders, staff, partners, customers, and prospects. Beginning with an opening Innovation Showcase welcome event and ending with a huge concert at AT&T Stadium, the Summit has truly become the must attend tech event of the year.

THE IMPACT

In its 3rd year, the event was a huge success with 98% of attendees “likely to recommend” The Summit to colleagues and peers. The experience helped to generate 1.6 B media impressions, 331 M social media impressions, 500 press hits and 8,000 social posts in addition to tens of millions of dollars in incremental business for AT&T Business and their partners

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