AtlantiCare - Vision 2030
- Atlantic City
- Events, Meetings, & Conferences
- Healthcare
Shaping the Future of Healthcare
THE CHALLENGE
A New Vison Unveiled
AtlantiCare needed to organize a grand event to unveil its CEO’s visionary 2030 Strategic Plan, a milestone set to revolutionize healthcare. This gathering aimed to spotlight AtlantiCare’s innovative approach and engage a diverse audience, including community influencers, governmental figures, esteemed business luminaries, and top-tier executives.
Seamlessly coinciding with AtlantiCare’s 125th Anniversary, which commenced with the prestigious designation of AtlantiCare Day by both the state of New Jersey and Atlantic County on Nov 30, 2023, this event marked the commencement of a year-long celebration.
The primary aim for this event was to ignite enthusiasm among attendees and create a buzz that would resonate through local, regional, and industry media channels. This excitement would serve as a means for extensive news coverage, bolstering AtlantiCare’s visibility and highlighting its commitment to pioneering healthcare solutions.
THE SOLUTION
Journey Through History
Leveraging their expertise in events and brand experience design, Impact XM was instrumental in crafting a compelling Experience Journey for AtlantiCare’s 125th-anniversary celebration. A significant component of this celebration was an immersive timeline which showcased the organization’s growth and evolution of innovative healthcare advancements.
The Experience Journey utilized a chronological, tunnel-like design featuring informative graphics and strategically placed historical props. This allowed attendees to engage directly with AtlantiCare’s rich heritage and appreciate the organization’s longstanding impact on the community.
Impact XM’s contributions extended beyond the experience journey. We also designed and produced the General Session branding walls, ensuring a cohesive visual environment that complemented the overall event narrative.
THE IMPACT
AtlantiCare’s Vision 2030 launch event was a resounding success, effectively positioning them as a leader in healthcare innovation and generating excitement for the future. Media coverage garnered over 400 million impressions locally, regionally, nationally, and even worldwide. The local response was overwhelmingly positive, with respected business leaders and media outlets commenting on the event’s success. The exhibit’s popularity was such that it was extended an additional day to allow AtlantiCare team members to tour the space.
“Impact XM was a fantastic partner. Their flawless execution of our shared vision for the event exceeded our expectations. The attendees were still talking about the experience not just days, but weeks afterwards.”
