Bruker tasked Impact XM with the opportunity to build an innovative new virtual experience platform for their presence at ASMS 2020. With live webinars and press conferences, as well as access to multiple forms of content, attendees were able to view information in ways that best suited their needs.

With social media driving traffic and qualifying questions at registration, this virtual experience was a great success for Bruker. The ASMS experience has had over 9,000 visits and more than 1,800 unique registrations since it began.

Throughout the many areas of interest in the environment, attendees have access to more than 60 videos and 100+ PDFs of exciting content.

Equipped with Google Analytics, the team is able to track visitor activity and send detailed reports on the performance of the virtual space.