A two-day thought-leadership conference featuring thought-provoking speakers, actionable insights and applicable case studies that will help you successfully drive your business forward. Join us at Rethink 2021 to connect, learn and grow along with your peers and industry leaders.

CHECK OUT SOME OF OUR HIGHLIGHTS FROM RETHINK: HEALTHCARE 2021!

RECHARGE

Recharge and reinvigorate through fun experiences that engage the mind and body.

LEARN

Hear from experts (including you!) on a variety of healthcare congress topics.

GROW

Join your peers for interactive discussions around a wide range of challenges and opportunities for the future.

GIVE BACK

Participate in a philanthropic team-building project to support the local community.

WELCOME & RECHARGE (10:00 AM-10:30 AM ET)

Welcome to Rethink: Healthcare 2021
Jared Pollacco, President, Impact XM & James C. Morris, VP, Client Service, Impact XM

To kick off our annual Rethink: Healthcare event, Jared Pollacco will introduce the program while James C. Morris will share an industry overview and a look at what is to come from Impact XM.

 

Do The Work: 3 Keys to Navigating the Modern Workplace
Diva Richards, CEO & Owner, Hardwork No Excuses

This session will focus on building good daily habits, increasing focus along with overall productivity, and learning to disconnect from our devices to make real-life connections.

 

LEARN – (10:30 AM – 11:15 AM ET)

To Win the Game, Rethink the Rules
Sebby Borriello, Consultant/Advisor, MVP3, People, Product Process, LLC

In today’s increasingly competitive market, we need to find new ways for our brands to stand out. Sebby rethinks the rules of pharmaceutical marketing using 3 key actions : Change, Differentiate and Provoke. He demonstrates how these actions can help you create concepts that grab the attention of targeted HCPs, engage them through compelling experiences, and transform their perspective on a disease or therapy.

 

INSIGHT SESSIONS (11:30 AM – 12:00 PM ET)

Designing Live Experiences for the New Now
Erik McKinney, Vice President, Executive Creative Director, Impact XM

The known, and unknown, expectations of a live audience have changed. Emotional design is your brand’s opportunity to bridge this gap and create meaningful connections. We’ll explore how the various touchpoints of your live experience can be leveraged to create a physical, intellectual and emotional impact.

 

Pioneering Hybrid Congresses: A Conversation with the Heart Rhythm Society.
Ken Demith, CXO, Heart Rhythm Society, Dr. Andrew D. Krahn, MD FHRS, Head of the Division of Cardiology, Professor of Medicine at the University of British Columbia and VP, Heart Rhythm Society, and Steve Mapes, SVP, Strategy, Impact XM

What are some observations and insights on the Hybrid congress experience?  With Hybrid the likely dominant congress format of the foreseeable future, what are some of the take-aways that will help us think about how to optimize our engagement and presence?

 

Adaptive Engagement Strategies for the “New Not-so Normal”
Kevin Padden, Executive Creative Director, Impact XM

This session looks at how people will engage Live on a COVID-adjacent show floor, as well as how to think about, and develop Hybrid assets that can “work harder” in-person and online.  This session will showcase technology solutions, as well as techniques to adapt and connect in a still-fluid world of events.

 

The Big Bang Collaborative, Reimaging Medical Conferences and the HCP Experience.
Lee Kim, Pfizer, Stacy McManus CEM, Strategic Business Initiatives, American Thoracic Society, Kent Riffert, Director – Expo, Promotions, & Industry Events, American College of Cardiology, and Steve Mapes, SVP, Strategy, Impact XM

The Big Bang Collaborative was formed to bring together diverse voices from the entire congress ecosystem of HCPs, Congress Organizations, Pharmaceutical Industry and Support Agencies to explore the future of medical conferences by applying a human-centered design thinking mindset.

GIVE BACK PROGRAM (12:00 PM-12:45 PM ET)

Supporting Children’s Hospital of Philadelphia’s Child Life Experience

Will you be on Team Hot Wheels? Team Coloring Book? Or maybe Team Play-Doh?
Compete in team trivia to determine what needed single pack supplies Impact XM will be donating to the Children’s Hospital of Philadelphia.

 

PEER 2 PEER GROUP DISCUSSIONS (1:00 PM – 2:00 PM ET)

Must Pre-Register (Based on First Come First Serve)

Reconnect with peers during round table discussions on various trending topics within the healthcare congress experience. Pre-register for one of the following discussion topics:

 

  • Your Exhibit is Not a Journal Ad: Maximizing Exhibit Traffic with Engaging Graphics
  • Hot Topics in Congress in Medical, Legal and Regulatory
  • What are the Key Metrics Your Decision-Makers Want in order to Evaluate Congresses?
  • Making Your Congress Strategy More Patient-Centric
  • Working More Effectively with Congress Organizers
  • Attendee Expectations and Safe Exhibiting Practices for the New Normal
  • Refreshing HCP Interest to Better Engage at Conventions
  • How to Connect the Dots (and Docs) along the Attendee Journey
  • Is it Time to Rethink Exhibit Design?
  • Thinking Synergistically; How to Think About Exhibiting at Hybrid Congresses

 

 

PEER 2 PEER DISCUSSIONS RECAP (2:15 PM – 2:45 PM ET)

After an hour of insightful conversations, we will meet back together to share key takeaways from each of the discussions.

 

 

GROW & CLOSING (2:45 PM – 3:30 PM ET)

Disney Inspired: Designing Experiences with the Lights Off
Louie Gravance, Former Disney Institute Professor/Service Guru

As we prepare to engage our customers at conferences, sometimes we forget to put ourselves in the shoes of our customers to understand how they will really experience your brand presence.  As we’ll learn from Louie Gravance, Disney focuses on designing experiences through the eyes of the visitor to ensure engagement, excitement and that they walk away with memories that last a lifetime.

 

For Louie and Disney, every single experience involves all our senses that connect to tell an overall brand story.

  • What do we look like?
  • What do we sound like?
  • What do we smell like?
  • What do we feel like?

Louie tells his own stories to inspire us to Rethink how we design stories and experiences.

 

Closing Remarks
James C. Morris, VP, Client Service, Impact XM

As Rethink: Healthcare 2021 wraps up, James C. Morris will share closing remarks about the event and inspiring thoughts on the future of the healthcare congress industry.

DIVA RICHARDS

CEO & Owner
Hardwork No Excuses

SEBBY BORRIELLO

Founder at MVP3,
People, Product, Process, LLC.

LOUIE GRAVANCE

Former Disney Institute
Professor/Service Guru

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“Rethink is a unique industry opportunity to connect with colleagues across different markets while engaging in educational interactive programming. It’s also a chance to experience the best, brightest and newest digital has to offer. Rethink is a must attend program!”

-Isabelle G
Head, US Meeting & Convention Management, Bayer US LLC

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