Under Armour - Impact XM

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    Under Armour

    A Branded Environment Becomes a Post-Race “Selfie Spot”

    Impact XM Global Experiential Marketing Agency

    Impact XM activated Under Armour’s new shoe technology through a stand-out presence and technology demonstrations at Bay to Breakers, a quintessential San Francisco event with over 110,000 runners/enthusiasts.

    Locally sourced and art-directed by Impact XM, a hand-painted view of the city was perfect as the selfie spot for runners looking to share their experience.

    Impact XM activated Under Armour’s new shoe technology through a stand-out presence and technology demonstrations at Bay to Breakers, a quintessential San Francisco event with over 110,000 runners/enthusiasts.

    Locally sourced and art-directed by Impact XM, a hand-painted view of the city was perfect as the selfie spot for runners looking to share their experience.

    CAPABILITIES

    Strategy

    Social engagement strategy

    Creative

    Branded environment, hero sneaker displays

    Production

    Total creative, production and deployment services

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