LG - Impact XM

Submit An RFP

    SUBMIT AN RFP









    LG

    Taking High Quality Selfies with a High Quality Phone

    Impact XM Global Experiential Marketing Agency

    To launch the LG G3 flagship phone across Canada, Impact XM created in-person selfie experiences in high profile malls and surrounding areas across the country. LG recognized the growing trend of seflies and designed a phone that had the primary feature of a front-facing camera that would take high quality photos.

    To highlight the phone’s best features, Impact XM created 10’ x 14’ regionalized anamorphic street art as a #SelfieSpot. Audiences were encouraged to take selfies with the G3 and their personal phone to see improved quality and ease of experience using LG.

    To launch the LG G3 flagship phone across Canada, Impact XM created in-person selfie experiences in high profile malls and surrounding areas across the country. LG recognized the growing trend of seflies and designed a phone that had the primary feature of a front-facing camera that would take high quality photos.

    To highlight the phone’s best features, Impact XM created 10’ x 14’ regionalized anamorphic street art as a #SelfieSpot. Audiences were encouraged to take selfies with the G3 and their personal phone to see improved quality and ease of experience using LG.

    CAPABILITIES

    Strategy

    10’ x 14’ regionalized anamorphic street art

    Creative

    Regionalized artwork to create goodwill with unique Canadian regions

    Could log on to Instagram or Twitter with G3 or personal phone to upload selfie to personal account

    Best selfies each week were awarded a new LG G3 smartphone

    Production

    3 selfie-staffers and 1 roaming selfie-staffer around mall in densely populated regions

    6 tethered G3 phones with branded backdrop and supporting lounge seating

    Want to empower your brand?

    LET'S TALK