To launch the LG G3 flagship phone across Canada, Impact XM created in-person selfie experiences in high profile malls and surrounding areas across the country. LG recognized the growing trend of seflies and designed a phone that had the primary feature of a front-facing camera that would take high quality photos.

To highlight the phone’s best features, Impact XM created 10’ x 14’ regionalized anamorphic street art as a #SelfieSpot. Audiences were encouraged to take selfies with the G3 and their personal phone to see improved quality and ease of experience using LG.