Juniper Networks Deception Force - Impact XM

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    Juniper Networks
    deception force

    Gamification with Social Sharing

    Impact XM Global Experiential Marketing Agency

    To launch a new product strategy for Juniper Networks, Impact XM gamified a fantasy network security video game, creating a scripted and hosted presentation using iPhones as the game controllers.

    Daily winners were tracked via a leaderboard and branded “swag” was provided for all participants. To enhance social magnification of the launch, network professionals were able to drop themselves into the video game action through a green screen activation.

    To launch a new product strategy for Juniper Networks, Impact XM gamified a fantasy network security video game, creating a scripted and hosted presentation using iPhones as the game controllers.

    Daily winners were tracked via a leaderboard and branded “swag” was provided for all participants. To enhance social magnification of the launch, network professionals were able to drop themselves into the video game action through a green screen activation.

    Creative

    Rotating Lucite City with interactive OLEDs

    Illuminated printed fabric walls

    Production

    Six exhibits in a 10,000 sq. ft. pavilion

    Floor-to-ceiling LED video structure

    Video for 12 OLED screens

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