An Illuminating Booth that Shines Brighter than the Rest
Cree had one goal in mind for this year’s Lightfair: they wanted to connect with their audience better, stand out on the show floor and reveal new products in a completely different format than previous shows. They wanted to tell real stories of going beyond light and positive change for the better.
Impact XM worked with their teams to bring this new vision to life for LFI 2018.
Cree had one goal in mind for this year’s Lightfair: they wanted to connect with their audience better, stand out on the show floor and reveal new products in a completely different format than previous shows. They wanted to tell real stories of going beyond light and positive change for the better.
Impact XM worked with their teams to bring this new vision to life for LFI 2018.
CAPABILITIES
Strategy
Worked with the Cree experts to focus on fewer products to feature as opposed to the typical method of bringing everything to the show floor
Production
Created a brand new 80’ x 50’ tradeshow experience for Cree
Produced story vignettes throughout the space to focus on market sectors of healthcare, education, office and components
Incorporated a presentation area to talk about Cree’s innovation and to feature the latest technology in a cool, compelling fashion
Creative
Helped to tell their story in a unique, engaging and different manner than previously told
Designed a journey through the exhibit with touch-points along the way
