CREE Lightfair 2018 - Impact XM

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    CREE

    An Illuminating Booth that Shines Brighter than the Rest

    Impact XM Global Experiential Marketing Agency

    Cree had one goal in mind for this year’s Lightfair: they wanted to connect with their audience better, stand out on the show floor and reveal new products in a completely different format than previous shows. They wanted to tell real stories of going beyond light and positive change for the better.

    Impact XM worked with their teams to bring this new vision to life for LFI 2018.

    Cree had one goal in mind for this year’s Lightfair: they wanted to connect with their audience better, stand out on the show floor and reveal new products in a completely different format than previous shows. They wanted to tell real stories of going beyond light and positive change for the better.

    Impact XM worked with their teams to bring this new vision to life for LFI 2018.

    CAPABILITIES

    Strategy

    Worked with the Cree experts to focus on fewer products to feature as opposed to the typical method of bringing everything to the show floor

    Production

    Created a brand new 80’ x 50’ tradeshow experience for Cree

    Produced story vignettes throughout the space to focus on market sectors of healthcare, education, office and components

    Incorporated a presentation area to talk about Cree’s innovation and to feature the latest technology in a cool, compelling fashion

    Creative

    Helped to tell their story in a unique, engaging and different manner than previously told

    Designed a journey through the exhibit with touch-points along the way

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