Bavencio (avelumab) - Impact XM

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    Bavencio (avelumab)

    A Unique Introduction to a New Treatment

    Impact XM Global Experiential Marketing Agency

    Pfizer-Merck turned to Impact XM for a strong presence representing their new treatment, Bavencio, at ASCO. Bavencio needed a visually arresting show-stopper, and they found it in Impact XM’s unique LED Cube solution.

    Consisting of four sides of shifting LED screens, the cube was eye-catching and evoked a significant visual introduction to the new brand. Impact XM designed the rest of the booth around the new brand’s colors and features, ensuring the shape of the overall space was evocative of the brand itself.

    Pfizer-Merck turned to Impact XM for a strong presence representing their new treatment, Bavencio, at ASCO. Bavencio needed a visually arresting show-stopper, and they found it in Impact XM’s unique LED Cube solution.

    Consisting of four sides of shifting LED screens, the cube was eye-catching and evoked a significant visual introduction to the new brand. Impact XM designed the rest of the booth around the new brand’s colors and features, ensuring the shape of the overall space was evocative of the brand itself.

    CAPABILITIES

    Creative

    Rotating Lucite City with interactive OLEDs

    Illuminated printed fabric walls

    Production

    Six exhibits in a 10,000 sq. ft. pavilion

    Floor-to-ceiling LED video structure

    Video for 12 OLED screens

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