A Unique Introduction to a New Treatment
Pfizer-Merck turned to Impact XM for a strong presence representing their new treatment, Bavencio, at ASCO 2017. Bavencio needed a visually arresting show-stopper, and they found it in Impact XM’s unique LED Cube solution.
Consisting of four sides of shifting LED screens, the cube was eye-catching and evoked a significant visual introduction to the new brand. Impact XM designed the rest of the booth around the new brand’s colors and features, ensuring the shape of the overall space was evocative of the brand itself.
Pfizer-Merck turned to Impact XM for a strong presence representing their new treatment, Bavencio, at ASCO 2017. Bavencio needed a visually arresting show-stopper, and they found it in Impact XM’s unique LED Cube solution.
Consisting of four sides of shifting LED screens, the cube was eye-catching and evoked a significant visual introduction to the new brand. Impact XM designed the rest of the booth around the new brand’s colors and features, ensuring the shape of the overall space was evocative of the brand itself.
CAPABILITIES
Creative
Rotating Lucite City with interactive OLEDs
Illuminated printed fabric walls
Production
Six exhibits in a 10,000 sq. ft. pavilion
Floor-to-ceiling LED video structure
Video for 12 OLED screens
