With the cancellation of the in-person Cultivate event, BASF needed a way to stand out in the digital environment at the all new virtual experience held in its place. For BASF, Impact XM created a custom site with a one-of-a-kind virtual exhibit that mimicked the look and feel of their live trade show exhibits. This robust design helped BASF have a striking presence in a sea of standard templated exhibits.
In addition to the standard items provided by the Cultivate virtual event, Impact XM incorporated ample features in BASF’s custom virtual exhibit to really set it apart from the crowd. These features included solution specific content and video areas, BASF’s Innovations Showcase, interactive quizzes, live chat with subject matter experts, and more.
The virtual event was a major success for BASF. In comparison to their presence at the previous year’s event, their valuable lead capture increased by almost 20%. Not only was the design and execution of the custom site well received, but easy access to data proved the event was a success.
