Apartments.com
Lead Capturing with a Noteworthy Incentive
Apartments.com
at NAA Apartmentalize
Lead Capturing with a Noteworthy Incentive
For the brand’s presence at NAA Apartmentalize, Impact XM curated and oversaw a digital contest giveaway and lead capture using iPad registration and questionnaire.
After filling out the online questionnaire to enter the contest, all registered entrants were notified by text prior to the prize drawing. In total, nearly 2,500 unique leads were captured in seven live hours, including 1,700 via the tablet stations and 80 via direct salesperson engagement.
For the brand’s presence at NAA Apartmentalize, Impact XM curated and oversaw a digital contest giveaway and lead capture using iPad registration and questionnaire.
After filling out the online questionnaire to enter the contest, all registered entrants were notified by text prior to the prize drawing. In total, nearly 2,500 unique leads were captured in seven live hours, with 1,700 iPads and 80 salespeople to engage attendees.
Creative
Rotating Lucite City with interactive OLEDs
Illuminated printed fabric walls
Production
Six exhibits in a 10,000 sq. ft. pavilion
Floor-to-ceiling LED video structure
Video for 12 OLED screens
