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The “Next Normal” In Medical Congresses – New HCP Expectations, New Borders, New Formats

Steve Mapes, VP of Healthcare Strategy & Planning at Impact XM conducts a panel with healthcare industry professionals

Medical Congresses, as we know them, have been disrupted, impacting geographic domains, educational formats and HCP engagement. As we look to the near future, what will the “Next Normal” be for congresses?

 

Join our panel discussion with industry experts to explore the answer to these questions and more: What have we learned from 2020 and how will these learnings inform our thinking and strategies for 2021 and beyond? In the COVID world, how are we evolving the experience to drive more engagement and satisfaction for both HCPs and sponsors? How will congress formats evolve and what are some of the new ideas being considered? What will the hybrid model really look like and what are keys to its success?

 

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