Performance measurement is top of mind for every marketer when diving deep into their marketing plans and goals. However, there is a major key performance indicator that is often overlooked and should be at the top of the list. Find out what that KPI is and how to achieve it in this bonus clip from Impact XM’s interview with author James H. Gilmore.
Throughout our Industry Impact series, Impact XM will explore thought provoking topics that effect how marketers form relationships with consumers. In this exclusive interview, Impact XM and James H. Gilmore, co-author of The Experience Economy, cover a variety of concepts relating to experiential marketing, the digital world, live events and more. To see each chapter, the full interview with James H. Gilmore, and plenty of bonus material, please input your information here for full access.