Welcome to the party. You are the host of your experience and the attendees are your guests. With that in mind, the hospitality model offers a roadmap to success from beginning to end. In this bonus clip, author James H. Gilmore explains why following the hospitality model can be beneficial to reaching your goals.
Throughout our Industry Impact series, Impact XM will explore thought provoking topics that effect how marketers form relationships with consumers. In this exclusive interview, Impact XM and James H. Gilmore, co-author of The Experience Economy, cover a variety of concepts relating to experiential marketing, the digital world, live events and more. To see each chapter, the full interview with James H. Gilmore, and plenty of bonus material, please input your information here for full access.